Axel Springer Buys eMarketer, Extending U.S. and Digital Push

Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the company's cash and debt into account. Two of the founders will remain invested in and continue to lead the company, Axel Springer said in a statement Friday.The eMarketer acquisition is the latest in a string of Axel Springer deals to win over readers in the U.S. and Britain and turn the publisher of the best-selling Bild tabloid into an operator of online news and classifieds portals. CEO Mathias Doepfner is pushing the publisher into English-speaking markets to drive growth after spending $343 million to buy online news site Business Insider in 2015. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-06-10 00:00:00 UTC ]

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