‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]

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Publishing Industry Sales Were Flat in the First Quarter of 2023

Trade publishing sales saw declines in the first quarter, precipitated by drops in the adult nonfiction and children's/YA categories, although audio continues to be a bright spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-16 04:00:00 UTC ]
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Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
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Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek

[ AdWeek | 2023-07-24 10:13:48 UTC ]
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'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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Coronavirus: The Brussels Book Fair Is Open for Business

Unlike many publishing trade shows, fairs, and festivals, the Brussels Book Fair has been able to start its run on time this week–with medical personnel on-site and a careful eye on the coronavirus. Editor’s note: A bright spot among so many stories of canceled and postponed publishing events,... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-06 16:30:49 UTC ]
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Volunteer-run, makeshift libraries are popping up at Indian protest sites.

This week, the ongoing protests in India in response to Prime Minister Narendra Modi’s controversial new citizenship law, which discriminates against Indian Muslims, have intensified and turned violent. But one bright spot is the fact that, as Maroosha Muzaffar reports at Ozy, some volunteers... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-26 16:11:24 UTC ]
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Christchurch attack: tech firms must clean up platforms - Javid

UK home secretary says they ‘have responsibility not to do terrorists’ work for them’Internet companies who allow the distribution of banned content “should be prepared to face the full force of the law”, Sajid Javid has said, as he called on people to stop watching and sharing the livestream... Continue reading at The Guardian

[ The Guardian | 2019-03-16 00:00:00 UTC ]
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Without big news to push, some publishers sit out NewFronts

Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from... Continue reading at Advertising Age

[ Advertising Age | 2018-05-05 00:00:00 UTC ]
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The Rundown: Tough times for publishers

In this week’s Rundown: A challenging year lies ahead for online publishers, and just how big can Amazon's ad business really get? The post The Rundown: Tough times for publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-01 00:00:00 UTC ]
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B&N Has Disappointing Second Quarter

In the second quarter of fiscal 2018, sales at Barnes & Noble dropped 7.9% compared to a year ago and its loss widened to $30.1 million from $20.4 million in last year's second quarter. Book sales, however, were a bright spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-30 00:00:00 UTC ]
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Denver ad-tech company merges, expects to grow

Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Trade Sales Were a Bright Spot In a Dark Year for Sales

A 1.5% increase in trade sales wasn't enough to offset declines overall industry sales in 2016. which saw a 5.1% fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Juvenile Fiction Is a Bright Spot in a Down Week

Unit sales of print books fell 3% in the week ended May 7, 2017, compared to the similar week in 2016, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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One in five Brits blocks ads

An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent... Continue reading at Betanews

[ Betanews | 2016-03-03 00:00:00 UTC ]
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2015 Was a Bright Spot for Bookselling

After years of declines, sales climbed in 2015, and the number of stores increased for the fourth year running. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Want to Block Ads? Wired Will Start Charging You for It

Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will... Continue reading at AdWeek

[ AdWeek | 2016-02-09 00:00:00 UTC ]
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Adult books 'a bright spot' in latest AAP revenue stats

The latest report from the Association of American Publishers has revealed adult book revenues in the US shot up 2.9% for the first three quarters of 2015 - and up more than 7% in September - while children's and YA takings for the period dipped slightly. Continue reading at The Bookseller

[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this


Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Facebook Video Ads 'Significantly' Better Than YouTube's: Report

While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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