One in five Brits blocks ads

An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent rise compared to previous results in October 2015. Among the over 2,000 adults involved in the survey, respondents in the 18 to 24 age range show the biggest distaste for ads when browsing the internet, with 47 percent using ad-blockers. Meanwhile, only 16 percent in 45 to 54 year-olds are using ad-blockers.… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2016-03-03 00:00:00 UTC ]

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Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

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Book readers have realised that you can’t replace the feel of turning a real page | Tim Adams

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It's Official: Book Publishing Sales Held at $25 Billion in 2020

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Books in the Media: Children's book reviews dip year on year

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Christchurch attack: tech firms must clean up platforms - Javid

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The Rundown: Tough times for publishers

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Female writers dominated 2017's literary bestsellers, figures show

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One in five Brits blocks ads

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[ Betanews | 2016-03-03 00:00:00 UTC ]
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publishers stop the ad blocking wave?

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