Denver ad-tech company merges, expects to grow

Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in Denver and expects to expand it. Genisis CEO Mark Yackanich will be the top executive. Former Altitude Digital CEO Joe Grover is now president and chief marketing officer at Genesis Media, the companies… Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
News tagged with: #online publishers #combined company #top executive

Other Publishing stories related to: 'Denver ad-tech company merges, expects to grow'


Denver ad-tech company merges, expects to grow

Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

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Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

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Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

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Publishers Watch Closely as Adoption of Ad Blocking Tech Grows

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In Shift, IAB to Grant Ad-Tech Companies Full Membership

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Dotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads

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Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

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‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday

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Google’s ad tech practices have landed them in court. Here’s why

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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

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