Denver ad-tech company merges, expects to grow

Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in Denver and expects to expand it. Genisis CEO Mark Yackanich will be the top executive. Former Altitude Digital CEO Joe Grover is now president and chief marketing officer at Genesis Media, the companies… Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
News tagged with: #online publishers #combined company #top executive

Other Publishing stories related to: 'Denver ad-tech company merges, expects to grow'


What Tech Companies Pay Employees in 2019

Marvel at the median income at Google and Facebook, but remember: Reducing the pay of tens of thousands of people to a single number has its shortcomings. Continue reading at Wired

[ Wired | 2019-05-21 16:36:43 UTC ]
More news stories like this | News stories tagged with: #median income


Cengage and McGraw-Hill Merge, Hansen Leads Company

Anticipating a combined pro forma cash revenue of US$3,157 million, the new entity will take McGraw-Hill's name, the deal expected to close by early 2020. The post Cengage and McGraw-Hill Merge, Hansen Leads Company appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deal expected


Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #ad tech #walled gardens


Hammond vows to make tech companies pay ‘fair share’

Philip Hammond vowed to make tech giants pay their “fair share” of tax in yesterday’s Spring Statement.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fair share


TrustX, P&G and the ANA move to reduce so-called 'ad-tech tax'

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age

[ Advertising Age | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trading desks #ad exchanges #principal analyst


Anti-vaxx propaganda is flooding the internet. Will tech companies act? | Lucky Tran, Rachel Alter and Tonay Flattum-Riemers

As vaccine advocates we can change our tone but companies such as Amazon, YouTube and Facebook must stop profiting off human vulnerabilityWhen it comes to providing accurate medical information, social media is a hot mess. Reporting by the Guardian and elsewhere over the last few months has... Continue reading at The Guardian

[ The Guardian | 2019-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #board member #public health


Is Big Tech Merging With Big Brother? Kinda Looks Like It

The all-seeing Amazon, Google, and Facebook have every incentive to help the national security state undermine privacy, free speech, and democracy. We’ve read this book before. Continue reading at Wired

[ Wired | 2019-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big brother #free speech #ve read


Facebook shutters ad tech services as it stumbles in quest to topple TV

Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age

[ Advertising Age | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company confirmed #worked closely #high prices #losing money #small number #wider world


Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union #brands aren


How Kiplinger uses Facebook ads to grow its newsletters

The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads


The Guardian view on ad tech: a tangled web | Editorial

Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian

[ The Guardian | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facial recognition


Index Exchange expands as ad tech consolidation looms

Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age

[ Advertising Age | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company #index exchange #helps publishers


Stocks fall as Facebook leads tech companies down

A sharp loss for Facebook is helping to pull technology companies lower as stock indexes decline in early trading. Facebook slumped 5.3% early Monday. The company is facing new criticism following reports that a data mining firm employed by the Trump campaign improperly kept data on tens of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early trading


LinkedIn profiles unearthed diversity rankings for 100 tech companies

Countless tech companies have pledged their commitment to diversity in recent years, but it’s largely only giants like Facebook and Google that have caved to pressure and published diversity reports. In the pursuit of transparency, a new initiative called Dear Tech People dug through tens of... Continue reading at Fast Company

[ Fast Company | 2018-02-20 00:00:00 UTC ]
More news stories like this |


Charkin tells IPA Congress: 'Big tech companies need copyright education'

Bloomsbury executive director Richard Charkin says the world’s biggest tech companies need educating about the importance of copyright, and that publishers must talk to them and not "just to each other". Continue reading at The Bookseller

[ The Bookseller | 2018-02-13 00:00:00 UTC ]
More news stories like this |


'Abuse of the marketplace': Rupert Murdoch lashes out against tech companies

Rupert Murdoch has stepped up his attack on tech companies such as Google and Facebook over their increasingly dominant market position, which is eating into the revenues of traditional publishers such as News Corp. and undermining their business model. Continue reading at Stuff

[ Stuff | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech companies #rupert murdoch #traditional publishers #business model


ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age

[ Advertising Age | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$50 million #ad-tech companies #ad inventory #ad fraud


Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age

[ Advertising Age | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad networks #including google #digital spend #buy side


Chandler ed-tech company moves into larger office, expands by 60 percent, and continues hiring

Chandler education technology company StrongMind has moved into a larger, custom office, expanded by 60 percent over the last year, and plans to continue hiring this year. StrongMind develops technology and content curriculum for 6th to 12th graders that online schools and blended-learning... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #12th graders


Bertelsmann acquires stake in Indian ed-tech company Eruditus

Bertelsmann has acquired a stake in Indian ed-tech company Eruditus Executive Education. Continue reading at The Bookseller

[ The Bookseller | 2017-04-04 00:00:00 UTC ]
More news stories like this |