The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to another level by bringing creative in-house with its Vox Studios team, which offers TV-quality pre-roll ads for brands like Ford, which sponsored The Verge's coverage of the Consumer Electronics Show a few weeks ago. Vox Media CEO Jim Bankoff said that for this the new native video ad offering, the company provides brands with access to all the same technology the company's editorial staff uses, hopefully providing them with the tools to build a better content experience. "We have a variety of capabilities as a new media company with quality video production, but other capababilities as well, like our publishing system Chorus and our editorial talents," Bankoff said. "All those assets that enable us to be in the content business—our recipe for telling stories— we're seeing that the brands we work with want those same capabilities. They're turning to us increasingly and asking for it. So the same tools we use for our audience, we want to give to the brands." There's no doubt for Vox and The Verge that taking out the middle man of an agency makes for a more seamless and efficient process, but there's always the risk that skirting the agencies could rub some in the industry the wrong... Continue reading at 'AdWeek'
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian
[ The Guardian | 2023-08-22 23:04:32 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Random House has created a new imprint dedicated to licensed book publishing. Starting in 2023, Random House Worlds will house Random House’s adult licensed titles under the direction of Keith Clayton, v-p, deputy publisher of Del Rey, who will also serve as publishing director of Random House... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-17 04:00:00 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Jay-Z's entertainment company, Roc Nation, has created an imprint at Random House called Roc Lit 101. The new imprint will be overseen by Chris Jackson, publisher and editor-in-chief of One World, and Roc Nation's executive v-p Jana Fleishman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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In Frankfurt as part of the fair's 2019 Invitation Program, Egyptian publisher Mohamed Sabry has seen success with his fresh approach to running Kayan Publishing. The post Mohamed Sabry Brings Youthful Energy and Fresh Approaches to his Egyptian Publishing House appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-18 07:17:49 UTC ]
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