publishers stop the ad blocking wave?

Apple’s new iPhone tweak empowers users and marks an advertising watershedLast Wednesday Apple rolled out the latest version of its iOS operating system, and it came with a very nasty sting in the tail for newspapers, magazines and online publishers everywhere. A relatively small tweak means iPhone and iPad owners can now download apps that will block ads on web pages on their phones. The apps notice when an ad is being delivered to a web page alongside an article, and simply stop it ever getting there.Following the release the apps almost immediately rose to the top of the download rankings. Many commentators who anticipated the software would only block annoying, intrusive ads (unlike their own sleek, pretty ones) were surprised to find it doing what it said it would – provide an ad-free experience on the web. Related: What lies behind the boom in mobile adblocking? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-20 00:00:00 UTC ]
News tagged with: #online publishers #ipad owners #block ads

Other news stories related to: "publishers stop the ad blocking wave?"

publishers stop the ad blocking wave?

[ The Guardian | 2015-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile adblocking #ad-free experience #block ads #ipad owners #online publishers

Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishers #paid media #ad policy

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry&rsquo;s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad blocking #native ads #publishers worry

Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
More news stories like this | All news stories tagged with: #digital content

European publishers see ad-blocking rates stabilizing

All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday

[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bad news #open question #ad blocking #european publishers

French news publishers believe solidarity is key to staving off ad blocking

French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday

[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #easy task #tougher stance #ad blocking #news publishers

German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday

[ Digiday | 2016-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major part

DCN’s Jason Kint: Ad blocking can benefit publishers

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad revenue #direct relationship #ad blocking #jason kint #benefit publishers

What Axel Springer’s loss in ad-blocking suit means for UK publishers

Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday

[ Digiday | 2016-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #axel springer #german publisher #uk publishers

Europe’s top publishers on what they’re doing about ad blocking

Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news uk #publishing summit #hard line #axel springer #ad blocking #top publishers #post europe

How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #small publishers #smaller publishers #ad-blocking software

‘We must go back to our roots:’ UK publishers take a stand on ad blocking

Alarmed by the rise of ad blocking software use, publishers are starting to recognize their contribution to the problem. At Digiday's Europe Publishing Summit in Barcelona this week, leading European publishers talked about the need to restore the reader experience. As News U.K.'s Alessandro de... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reader experience #ad blocking #uk publishers

UK publishers mixed on how to combat ad blocking

New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #display advertising #industry standards

Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buying online #chief concern #ad viewability #check google

Publishers Watch Closely as Adoption of Ad Blocking Tech Grows

Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #browser extension

European publishers assess the threat of ad blocking

We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad blocking

Google to Help Publishers Make Money by Blocking Ads

Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age

[ Advertising Age | 2014-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad blocker #make money #biggest seller #actual ads

Major Publishers Untroubled by Ad Blocking

According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend &ldquo;is threatening the business mode ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recent report #remove ads #ad blocking

Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad technology #find ways #growing number

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishers make #programmatic ads #digiday+ research