Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook video ads were "significantly" better than YouTube's from a return on investment perspective, and another 25% felt the social media giants video ads were "somewhat better."Only 6% of those surveyed felt YouTube's video ads were "significantly" better than Facebook's, and another 15% said the company's video advertising was "somewhat better." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
News tagged with: #online spending #survey finds #investment perspective #25% felt #video ads #video advertising

Other Publishing stories related to: 'Marketers Look to Diversify Their Online Spending, Survey Finds'


Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #studies published #study finds #digital advertising #digital spend


One-fifth of U.S. adults read ebooks as market booms, survey finds

One in five American adults read an electronic book in the last year, as gift-giving sped the shift away from the printed page, a Pew Research Center survey showed on Wednesday. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed page #electronic book #survey finds


A Literary Festival for Diverse Voices Finds a Home Online

What happens when you hand over the reins of a literary festival to the hosts of the popular feminist podcast Call Your Girlfriend? You get By The Books: A Collection of Rising Voices, a highly diverse online lit fest. By The Books starts today and is curated by Ann Friedman and Aminatou... Continue reading at AdWeek

[ AdWeek | 2020-07-06 20:50:30 UTC ]
More news stories like this | News stories tagged with: #literary festival


As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook


Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | News stories tagged with: #digital media #published today


Pandemic spikes youth reading habits, TRA survey finds

The Covid-19 pandemic has seen a spike in reading among young adults, a survey from The Reading Agency has found. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 02:12:37 UTC ]
More news stories like this | News stories tagged with: #young adults #covid-19 pandemic #reading agency


Innovative indies find online silver lining as coronavirus closes stores

Indie bookshops are focusing on online sales and coming up with innovative ideas for business after the coronavirus crisis forced physical stores to close. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 17:14:30 UTC ]
More news stories like this | News stories tagged with: #online sales #indie bookshops


Where to Find the Best Audiobook Reviews Online

One audiobook listener scoured the internet and came up with this list of the best websites offering good audiobook reviews. Continue reading at Book Riot

[ Book Riot | 2020-03-23 10:34:10 UTC ]
More news stories like this | News stories tagged with: #audiobook


New Survey Finds Little Improvement in Diversity in Romance Publishing

The annual “State of Racial Diversity in Romance Publishing Report” has been released, surveying more than 2,400 romance titles published in 2019. It discovered that for every 100 romance books published in 2019, only 8.3 were written by people of color. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #books published #romance publishing #survey finds


Concern for children's book market as The Book People fails to find buyer

Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 05:00:29 UTC ]
More news stories like this | News stories tagged with: #children's book #book people #trade figures #book market


Binc Survey Finds One in Five Booksellers in Need

The Book Industry Charitable Foundation's third industry-wide survey found 22% of respondents had situations in the past two years requiring financial assistance, yet less than half of those in need asked for help. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry


Where to Find Free Short Stories Online

Whether you're looking to break a reading slump or prefer short form writing, we've got the deets on where you can find free short stories online. Continue reading at Book Riot

[ Book Riot | 2019-10-07 10:37:57 UTC ]
More news stories like this | News stories tagged with: #short stories


Pew Survey Finds More Adults Listening to Audiobooks

In a survey of 1,502 American adults conducted from January 8 to February 7 this year, Pew found that 20% of adults listened to an audiobook in the 12 months prior to the time the survey was conducted. In 2011, only 11% of adults said they listened to an audiobook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook


Half of women over 40 say older women in fiction are clichés, survey finds

Fifty-one percent of women over 40 feel older women in fiction books tend to fall into clichéd roles, according to a new survey.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-27 07:03:41 UTC ]
More news stories like this | News stories tagged with: #survey finds #older women


Two thirds of professional writers earn less than £10k, RSL survey finds

Sixty-seven percent of professional writers earned £10,000 or less in 2018, a Royal Society of Literature poll of more than 2,000 authors has found, with a room of one’s own still viewed as the most important requirement for a writing career 90 years on from Virginia Woolf’s seminal essay. Continue reading at The Bookseller

[ The Bookseller | 2019-06-18 18:49:13 UTC ]
More news stories like this | News stories tagged with: #virginia woolf #royal society


Books Heard ‘Round the World: A New Survey of International Audiobook Markets

The Audio Publishers Association, Bookrepublic, and Bologna Children's Book Fair have begun surveying various audiobook markets. The post Books Heard ‘Round the World: A New Survey of International Audiobook Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #bologna children


Indie Authors Find Firm Footing in Christian Market

Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gaining ground #viable option #christian market


Blackwell's survey finds print textbooks in favour

Eighty-two percent of lecturers see the physical textbook as an important resource for undergraduate students, while students show a strong preference for print textbooks over the digital versions, according to the latest student and lecturer survey conducted by Blackwell’s. Continue reading at The Bookseller

[ The Bookseller | 2019-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital versions #print textbooks #important resource


Publishers failing to improve racial and regional diversity, survey finds

Despite concentration of publishers in London, only 11% of respondents identified as BAME – significantly lower than average of 40% in the cityA major survey of the UK’s publishing workforce has found that “significant progress” still needs to be made on both the numbers of black, Asian and... Continue reading at The Guardian

[ The Guardian | 2019-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south east #significant progress #regional diversity #improve racial #significantly lower #uk industry