Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping track of the fast-moving space.First off, GroupM, the world's largest ad buyer, is relaxing the "viewability" standards that dictate what kind of video ads it will accept to pay for on social feeds, as Ad Age's Megan Graham reports. WPP's GroupM no longer objects if social video ads play automatically or with the sound off.Facebook had some news too: It's going to let marketers run video ads specifically as "in stream" breaks during videos from publishers, as The Wall Street Journal reports. "Up until now, advertisers had only been able to run video ads on Facebook as stand-alone posts in users' feeds, aside from a limited test of in-stream video ads," as the Journal notes. Variety calls it "another step to grab bucks from television advertising budgets." This is happening after Facebook announced its own original video content platform, Watch. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
Modern gaming laptops are technological modern marvels. The amount of hardware packed into a small form factor can outpace even the best desktops of years past. With such stringent high-performance and tight tolerances, the right suite of software programs can have a surprising impact on... Continue reading at PC World
[ PC World | 2024-06-14 10:30:00 UTC ]
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Good book criticism is booming right now. I have at least some degree of confidence in saying this because for the past six years, I’ve been keeping track of my favorite reviews to prepare for these annual roundups, and my 2023 longlist was by far the biggest and most difficult to narrow down.... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-11 12:47:20 UTC ]
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A daily roundup of the most interesting and awesome bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-06-10 10:30:05 UTC ]
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We’re keeping track of the book fairs and other events that have been canceled or rescheduled as coronavirus spreads around the globe. Check back here for updates. Taipei International Book Exhibition (Taipei, Taiwan, Feb. 4-9): Rescheduled for May 7-12 Leipzig Book Fair (Leipzig, Germany, March... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-03 18:16:03 UTC ]
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A daily roundup of the most interesting and awesome bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2019-12-18 11:30:11 UTC ]
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A daily roundup of the most interesting and awesome bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2019-12-17 11:30:18 UTC ]
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A daily roundup of the most interesting and awesome bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2019-11-26 11:30:58 UTC ]
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Critical Linking, a daily roundup of the most interesting bookish links from around the web is sponsored by Libro.FM. “Today, ... Continue reading at Book Riot
[ Book Riot | 2019-07-26 10:30:14 UTC ]
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Critical Linking, a daily roundup of the most interesting bookish links from around the web is sponsored by Libro.FM. “Despite ... Continue reading at Book Riot
[ Book Riot | 2019-07-25 10:30:48 UTC ]
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Critical Linking is a daily roundup of the most interesting bookish links from around the web sponsored by Libro.fm. “This ... Continue reading at Book Riot
[ Book Riot | 2019-07-21 10:30:01 UTC ]
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Critical Linking, a daily roundup of the most interesting bookish links from around the web, is sponsored by Book Riot’s ... Continue reading at Book Riot
[ Book Riot | 2019-07-07 10:30:45 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age
[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age
[ Advertising Age | 2018-09-12 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Houston Astros won the World Series by beating the Los Angeles Dodgers 5-1 in Game 7. Sports Illustrated prophesied the Astros' win in a cover... Continue reading at Advertising Age
[ Advertising Age | 2017-11-02 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek
[ AdWeek | 2017-02-23 00:00:00 UTC ]
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Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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