Ad Age Wake-Up Call: A PR Firm Gets Punished, While the Daily News Gets Sold

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The deal means Tronc, publisher of the Chicago Tribune and The Los Angeles Times, now has a foothold in 10 U.S. media markets, including the top three markets, as Bloomberg News reports.Journalists have been showering the 98-year-old Daily News with adjectives like "venerable," "storied" and "distinctive." The paper has won 11 Pulitzer Prizes. The Chicago Tribune calls Tronc's move to buy the paper from Mortimer B. Zuckerman "a stunning and bold bet on the future of newspapers."And yet the Tribune also says Tronc paid just $1 for the tabloid, plus the assumption of liabilities. Is there any symbolism to be found in the fact that $1 is also the Daily News' cover price? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-09-05 00:00:00 UTC ]

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