Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping track of the fast-moving space.First off, GroupM, the world's largest ad buyer, is relaxing the "viewability" standards that dictate what kind of video ads it will accept to pay for on social feeds, as Ad Age's Megan Graham reports. WPP's GroupM no longer objects if social video ads play automatically or with the sound off.Facebook had some news too: It's going to let marketers run video ads specifically as "in stream" breaks during videos from publishers, as The Wall Street Journal reports. "Up until now, advertisers had only been able to run video ads on Facebook as stand-alone posts in users' feeds, aside from a limited test of in-stream video ads," as the Journal notes. Variety calls it "another step to grab bucks from television advertising budgets." This is happening after Facebook announced its own original video content platform, Watch. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
News tagged with: #daily roundup #keeping track #video ads #limited test #journal notes

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Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

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[ CBC | 2019-05-28 14:17:44 UTC ]
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Doctored video of US House Speaker Nancy Pelosi shows social media giants ill-prepared for 2020

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[ Stuff | 2019-05-25 05:42:55 UTC ]
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A doctored video of Nancy Pelosi shows social media giants ill-prepared for 2020

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[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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A doctored video of Nancy Pelosi shows social media giants ill-prepared for 2020

Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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Facebook in 2015: Pivot to video! Facebook today: Local news is dead!

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[ Fast Company | 2019-03-18 00:00:00 UTC ]
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[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Facebook’s news feed change won’t help social media addiction | Eleni Stefanou

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[ The Guardian | 2018-01-15 00:00:00 UTC ]
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Obama tried to give Mark Zuckerberg a wake-up call over fake news on Facebook

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[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
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VideoPad Video Editor review: A great starter kit for up-and-coming social media stars

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[ PC World | 2017-09-18 00:00:00 UTC ]
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This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

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Staff Pick: '#Republic: Divided Democracy in the Age of Social Media' by Cass R. Sunstein

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