Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook video ads were "significantly" better than YouTube's from a return on investment perspective, and another 25% felt the social media giants video ads were "somewhat better."Only 6% of those surveyed felt YouTube's video ads were "significantly" better than Facebook's, and another 15% said the company's video advertising was "somewhat better." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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What happens when you hand over the reins of a literary festival to the hosts of the popular feminist podcast Call Your Girlfriend? You get By The Books: A Collection of Rising Voices, a highly diverse online lit fest. By The Books starts today and is curated by Ann Friedman and Aminatou... Continue reading at AdWeek
[ AdWeek | 2020-07-06 20:50:30 UTC ]
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Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times
[ The New York Times | 2020-06-03 12:00:12 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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The Covid-19 pandemic has seen a spike in reading among young adults, a survey from The Reading Agency has found. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 02:12:37 UTC ]
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Indie bookshops are focusing on online sales and coming up with innovative ideas for business after the coronavirus crisis forced physical stores to close. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 17:14:30 UTC ]
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One audiobook listener scoured the internet and came up with this list of the best websites offering good audiobook reviews. Continue reading at Book Riot
[ Book Riot | 2020-03-23 10:34:10 UTC ]
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The annual “State of Racial Diversity in Romance Publishing Report” has been released, surveying more than 2,400 romance titles published in 2019. It discovered that for every 100 romance books published in 2019, only 8.3 were written by people of color. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
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Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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The Book Industry Charitable Foundation's third industry-wide survey found 22% of respondents had situations in the past two years requiring financial assistance, yet less than half of those in need asked for help. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-14 05:00:00 UTC ]
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Whether you're looking to break a reading slump or prefer short form writing, we've got the deets on where you can find free short stories online. Continue reading at Book Riot
[ Book Riot | 2019-10-07 10:37:57 UTC ]
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In a survey of 1,502 American adults conducted from January 8 to February 7 this year, Pew found that 20% of adults listened to an audiobook in the 12 months prior to the time the survey was conducted. In 2011, only 11% of adults said they listened to an audiobook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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Fifty-one percent of women over 40 feel older women in fiction books tend to fall into clichéd roles, according to a new survey. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 07:03:41 UTC ]
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Sixty-seven percent of professional writers earned £10,000 or less in 2018, a Royal Society of Literature poll of more than 2,000 authors has found, with a room of one’s own still viewed as the most important requirement for a writing career 90 years on from Virginia Woolf’s seminal essay. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 18:49:13 UTC ]
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The Audio Publishers Association, Bookrepublic, and Bologna Children's Book Fair have begun surveying various audiobook markets. The post Books Heard ‘Round the World: A New Survey of International Audiobook Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
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Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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Eighty-two percent of lecturers see the physical textbook as an important resource for undergraduate students, while students show a strong preference for print textbooks over the digital versions, according to the latest student and lecturer survey conducted by Blackwell’s. Continue reading at The Bookseller
[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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Despite concentration of publishers in London, only 11% of respondents identified as BAME – significantly lower than average of 40% in the cityA major survey of the UK’s publishing workforce has found that “significant progress” still needs to be made on both the numbers of black, Asian and... Continue reading at The Guardian
[ The Guardian | 2019-01-16 00:00:00 UTC ]
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Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
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Facebook is the top social media platform used by book buyers in Canada, according to a new report on social media use by book buyers from BookNet Canada. YouTube is second. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-26 00:00:00 UTC ]
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Talking, among other things, of developing an loyalty program for consumers based in blockchain tokens, a spokesman for Poland's Merlin.pl talks about its latest move to gain dominance in the market. The post Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-05 00:00:00 UTC ]
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