There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,”... Continue reading >> [ Source: Advertising Age | 2019-09-26 07:00:00 UTC ]
Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading >> [ Source: Advertising Age | 2016-01-14 00:00:00 UTC ]
A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading >> [ Source: The Bookseller | 2014-06-09 00:00:00 UTC ]
He's rumoured to be worth £10 million ($20 million), insured for £1 million, with a book deal in the works and an offer to be the face of an advertising campaign. Continue reading >> [ Source: Stuff | 2012-05-16 00:00:00 UTC ]
Piccadilly Press is launching an advertising campaign in the changing rooms of high-street... Continue reading >> [ Source: The Bookseller | 2012-05-08 00:00:00 UTC ]