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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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#finding success
#branded content
#display advertising
#ad blockers
#bonnier
Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at 'Publishing Executive'
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
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#ad revenue
#unprecedented challenge
#publishers aren
#fair share
#ad blockers
#walled gardens
#media landscape
#digital publishers
The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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#ad blockers
#advertising side
#big thing
#full interview
#digital media
“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-09-19 00:00:00 UTC ]
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#ad blockers
A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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#ad fraud
#ad blocking
#consumer experience
#people wanting
#ad blockers
Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at 'Digiday'
[ Digiday | 2016-08-09 00:00:00 UTC ]
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#post facebook
#ad blocking
#ad blockers
#rallying cry
#arms race
#tech companies
Fed up with readers using ad blockers to access its content for free, German publishing giant Axel Springer won a free ride of its own in a court appeal on Friday.The publisher's lawyers have been trying to get ad blocking declared illegal in a series of suits against German software company... Continue reading at 'PC World'
[ PC World | 2016-06-24 00:00:00 UTC ]
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#ad blockers
#cologne ruled
#business model
#support publishers
A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at 'Digiday'
[ Digiday | 2016-03-22 00:00:00 UTC ]
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#french publishers
#ad blockers
#ad blocking
#le monde
Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-24 00:00:00 UTC ]
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#digital platforms
#mobile users
#ad blockers
#originally revealed
U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at 'Digiday'
[ Digiday | 2016-01-22 00:00:00 UTC ]
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#user data
#ad blockers
#facebook accounts
#sponsored content
Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at 'AdWeek'
[ AdWeek | 2016-01-19 00:00:00 UTC ]
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#carlos monteiro
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There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at 'Digiday'
[ Digiday | 2016-01-15 00:00:00 UTC ]
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#user experience
#huffington post
#ad blockers
There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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#ad blockers
#growing trend
#online publishing
#ad-blocking software
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For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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#ad blockers
#huge boost
#european publishers
#advertising industry
#digital experience
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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#ad blocking
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#press conference
#advertising week