#ad blockers

Publishing news tagged with #ad blockers


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #bonnier #ad blockers #display advertising #branded content #finding success


Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | News stories tagged with: #digital publishers #media landscape #walled gardens #ad blockers #fair share #publishers aren #unprecedented challenge #ad revenue


Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with: #digital media #full interview #big thing #advertising side #ad blockers


‘We are not going to give up’: German publishers continue war with ad blockers

“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers


Ad Industry's Self-Regulation Is an Exclusive Club, Says Watchdog

A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #people wanting #consumer experience #ad blocking #ad fraud


Facebook’s now the leader in the fight against ad blocking

Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at 'Digiday'

[ Digiday | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech companies #arms race #rallying cry #ad blockers #ad blocking #post facebook


German adblocking case adds new twist to AdBlock Plus whitelist policy

Fed up with readers using ad blockers to access its content for free, German publishing giant Axel Springer won a free ride of its own in a court appeal on Friday.The publisher's lawyers have been trying to get ad blocking declared illegal in a series of suits against German software company... Continue reading at 'PC World'

[ PC World | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #support publishers #business model #cologne ruled #ad blockers


French publishers fight back en masse against the ad blockers

A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at 'Digiday'

[ Digiday | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #le monde #ad blocking #ad blockers #french publishers


Google Launched Faster-Loading Mobile Pages Today for a Bevy of News Sites

Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at 'AdWeek'

[ AdWeek | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #originally revealed #ad blockers #mobile users #digital platforms


The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at 'Digiday'

[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #facebook accounts #ad blockers #user data


Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at 'AdWeek'

[ AdWeek | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #carlos monteiro #lies ahead #ben barokas #working hard #ad blocking #recently released #ad blockers


How Slate, The Washington Post, Bloomberg fight ad blocking

There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at 'Digiday'

[ Digiday | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #huffington post #user experience


Is Blocking Readers Who Use Ad Blockers The Best Strategy?

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british publisher #ad-blocking software #online publishing #growing trend #ad blockers


How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad experience #digital experience #advertising industry #european publishers #weeks ago #huge boost #ad blockers


IAB Starts Publicity and Engineering Battle Against Ad Blocking

The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #press conference #general manager #senior vp #scott cunningham #small publishers #ad blockers #ad blocking