Google Launched Faster-Loading Mobile Pages Today for a Bevy of News Sites

Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as Twitter and LinkedIn, and advertising networks including OpenX. Downloading mobile websites can be a tedious experience plagued by pages that are built with too much code, which annoys viewers and ultimately hurts Google's ad business. AMP tackles the code-overload issue and brings AMP-approved news articles to the top of search results on smartphones. When readers click on such a link, the page appears almost instantly. In addition to Daily Mail, The New York Times, The Huffington Post, New York Post, New York Daily News, Vox and The Wall Street Journal are using AMP to build their articles. Google distributes them, but the content is hosted by the publisher. Google AMP appears to be a counter move to Facebook's Instant Articles, which lets readers on the social network view an entire story without leaving the site.  "Publishers are already dealing with a fragmented content ecosystem with just their own properties—desktop site, mobile site, mobile app," said Yaniv Makover, CEO of software maker Keywee. "Now with Google AMP and Facebook Instant Articles, the fragmentation becomes even greater, and it could ultimately affect readers as they may not get the same experience depending on... Continue reading at 'AdWeek'

[ AdWeek | 2016-02-24 00:00:00 UTC ]
News tagged with: #digital platforms #mobile users #ad blockers #originally revealed

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Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites

With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-22 00:00:00 UTC ]
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News Sites Top List of Slowest-Loading Web Pages

Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on... Continue reading at AdWeek

[ AdWeek | 2014-11-24 00:00:00 UTC ]
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Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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Google's Accelerated Mobile Pages project aims to speed up the mobile web

Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World

[ PC World | 2015-10-07 00:00:00 UTC ]
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A new site for headline-inspired fiction launches today with stories by Carmen Maria Machado, Colum McCann, and more.

We can’t stop telling stories about pandemics, even as we wait for one to hit us. As coronavirus spreads across the world, so have headlines about the ways that storytellers, from those in Babylonia to contemporary novelists and Hollywood, have used infectious disease for narrative effect. The... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-02 16:51:35 UTC ]
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Without Much Fanfare, News Corp’s The Sun Launches a U.S. Site

U.K. newspaper The Sun quietly launched a free U.S. website on Wednesday morning as News Corp tries to take advantage Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-08 22:45:38 UTC ]
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Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek

[ AdWeek | 2016-12-03 00:00:00 UTC ]
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Facebook and Google take action against fake news sites

Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff

[ Stuff | 2016-11-16 00:00:00 UTC ]
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Google, Facebook will not place ads on sites distributing fake news

Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World

[ PC World | 2016-11-15 00:00:00 UTC ]
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Google, Facebook Say They Won't Serve Ads to Fake News Sites

Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Google's Accelerated Mobile Pages project spreads to more of the web

Google’s effort to give the web a speed boost is pressing more firmly on the gas pedal.The Accelerated Mobile Pages Project is moving beyond news sites to include other destinations on the web. Google is partnering with sites like eBay along with several publishers in pushing the effort along.... Continue reading at PC World

[ PC World | 2016-08-03 00:00:00 UTC ]
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Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web

Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Louise Mensch to launch rightwing site for Rupert Murdoch’s News Corp

Publisher says US-focused site Heat Street will have no ‘safe spaces’Former Tory MP Louise Mensch is to launch a centre-right website for Rupert Murdoch’s News Corp.Mensch tweeted that under her leadership the libertarian website, Heat Street, will be a place where “disagreement will be... Continue reading at The Guardian

[ The Guardian | 2016-02-16 00:00:00 UTC ]
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Publishers scramble to prepare for Google’s fast mobile pages initiative

Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday

[ Digiday | 2016-01-20 00:00:00 UTC ]
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Google Launches Fund for Publishers' Digital News Projects

Google has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants needing approval from a council includingTelegraph chief Murdoch MacLennan.   Google ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Google launches €150m fund for publishers' digital news projects

Internet giant says funding will have ‘no strings attached’, with larger grants needing approval from a council including the Telegraph’s Murdoch MacLennanGoogle has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants... Continue reading at The Guardian

[ The Guardian | 2015-10-22 00:00:00 UTC ]
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Google Is Making the Mobile Web Faster for Publishers and Their Readers

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek

[ AdWeek | 2015-10-08 00:00:00 UTC ]
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Google Unveils Accelerated Mobile Pages, Its Take On Facebook's Instant Articles

On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading at Fast Company

[ Fast Company | 2015-10-07 00:00:00 UTC ]
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