No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is reinventing Cond Nast's legacy title, Glamour.An Irish-born millennial with hard-news experience via BBC and CNN, she's using her digital expertise to drag the title into the 21st century. Part of her plan is political. She's seizing the moment to remind female readers that the big glossies have always been the best source of reporting on topics critical to women.With Donald Trump in the White House, Republicans in control of Congress and a potential abortion-outlawing majority coming to the U.S. Supreme Court this fall, magazines that were once fairly understated about politics have decided to take a stand. Editors at top women's titles such as Cosmopolitan and Marie Claire are ramping up coverage of sexual harassment, reproductive rights and identity politics. As younger American women use digital platforms to mobilize politically, these editors know they'll have to meet readers where they're most engaged. There's a lot of money to be made there, too. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
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No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is... Continue reading at Advertising Age
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
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In a post-More world, longtime magazine editor and freelance writer Jeannie Ralston looks to fill a void. The post From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-03 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian
[ The Guardian | 2023-04-03 18:24:51 UTC ]
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Staff statement blames closure after eight years on financial challenge of running independent media outletThe magazine gal-dem, an online and print publication for women and non-binary people of colour, is to fold after eight years.In a public statement shared on Friday, staff at gal-dem said:... Continue reading at The Guardian
[ The Guardian | 2023-03-31 12:59:18 UTC ]
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In Deanna Raybourn’s thriller “Killers of a Certain Age” four assassins on the brink of retirement get a chance to show their stuff one more time Continue reading at The Washington Post
[ The Washington Post | 2022-09-13 12:00:30 UTC ]
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A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
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Columnist Jennifer Rubin chronicles the activists and politicians who “saved democracy.” Continue reading at The Washington Post
[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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A comprehensive history shows that the same faulty assumptions persisted for centuries. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Jennifer Nansubuga Makumbi’s Uganda-set novel follows a girl caught between tradition and her rebellious urges. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 08:24:52 UTC ]
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Marie Claire is just the latest titan of women’s media to fall, following Lucky, More!, The Pool and Lenny Letter. Their absence will be keenly feltReaders of women’s magazines have had a rough few years. Every few months another titan falls and today we are mourning the UK print edition of... Continue reading at The Guardian
[ The Guardian | 2019-09-11 16:09:38 UTC ]
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New York Magazine wants you to buy its July 8-21 print issue because of what it doesn’t have. Per the promise of the coverline, it’s “An Entire Issue With Nothing About Trump!”—and indeed, other than that brief mention, the issue focuses on lots and lots of non-Trump things, starting with the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-08 15:19:21 UTC ]
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Author, journalist, and New York Times op-ed columnist Gail Collins may be personally responsible for saving the mental health of untold numbers of readers who depend on her witty, incisive takes on the world to get them through another day in Crazytown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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"Are you surprised that rich parents are bribing their rich kiddies into top schools? Shocked, even? Don't be." Continue reading at The Huffington Post
[ The Huffington Post | 2019-04-05 08:06:32 UTC ]
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Parent firm blames subscription figures but co-founder says magazine was ‘murdered’ to drive readers elsewhereThe Weekly Standard, one of the last holdouts opposed to Donald Trump within rightwing media, has been closed after 23 years, silencing its hawkish voice on foreign affairs and its... Continue reading at The Guardian
[ The Guardian | 2018-12-15 00:00:00 UTC ]
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A former top National Enquirer editor is writing a book about President Donald Trump’s love life. Barry Levine, who was executive editor of the tabloid until he left in 2016, is writing the book about “Trump and his women” for Hachette, reveals the New York Post’s Page Six. It remains an open... Continue reading at Slate
[ Slate | 2018-11-23 00:00:00 UTC ]
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Patti Smith is speaking from a pasture in Brittany, France, she explains by way of apology at the beginning of a recent phone conversation. The musician, poet, memoirist and activist is about an hour out from showtime there, a period that she uses to ground herself before taking the stage. Given... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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