In the age of Trump, ignore women's magazines at your own peril

No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is reinventing Cond Nast's legacy title, Glamour.An Irish-born millennial with hard-news experience via BBC and CNN, she's using her digital expertise to drag the title into the 21st century. Part of her plan is political. She's seizing the moment to remind female readers that the big glossies have always been the best source of reporting on topics critical to women.With Donald Trump in the White House, Republicans in control of Congress and a potential abortion-outlawing majority coming to the U.S. Supreme Court this fall, magazines that were once fairly understated about politics have decided to take a stand. Editors at top women's titles such as Cosmopolitan and Marie Claire are ramping up coverage of sexual harassment, reproductive rights and identity politics. As younger American women use digital platforms to mobilize politically, these editors know they'll have to meet readers where they're most engaged. There's a lot of money to be made there, too. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-23 00:00:00 UTC ]
News tagged with: #white house #supreme court #marie claire #sexual harassment #reproductive rights #digital platforms #meet readers

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Clinton Foundation Ad Campaign Erases Women From Billboards, Conde Nast Magazines

A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age

[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Ad Age's 2014 Magazine A-List: See All the Winners

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[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

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[ AdWeek | 2014-02-24 00:00:00 UTC ]
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Richard Desmond's Star magazine enters top ten for women's weeklies

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[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Screw magazine publisher Al Goldstein dies aged 77

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[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Ad Age's Magazine A-List: Vice Media is Publishing Company of the Year

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[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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BtoB Magazine Becomes Part of Ad Age

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[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
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Literary Magazines Adapt to the Digital Age

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[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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[ Media Week | 2011-11-07 00:00:00 UTC ]
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Want more women writers in magazines? Get more female editors.

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[ Slate | 2011-02-12 00:00:00 UTC ]
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Trump watches TV. Trump stars on TV. Trump is TV.

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[ The Washington Post | 2019-09-12 17:00:17 UTC ]
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[ The Washington Post | 2019-09-12 05:00:17 UTC ]
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Women ran. Women won. Women changed the rules of American politics.

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[ The Washington Post | 2019-08-30 12:14:40 UTC ]
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[ Publishing Perspectives | 2017-08-15 00:00:00 UTC ]
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Timely Poet’s Tour Trumps Trump with Trump

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Judge Punts 'Trump Tapes' Case to New York, Slams Trump for Forum Shopping

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[ Publishers Weekly | 2023-08-08 04:00:00 UTC ]
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[ The Guardian | 2023-02-08 08:00:10 UTC ]
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