No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is reinventing Cond Nast's legacy title, Glamour.An Irish-born millennial with hard-news experience via BBC and CNN, she's using her digital expertise to drag the title into the 21st century. Part of her plan is political. She's seizing the moment to remind female readers that the big glossies have always been the best source of reporting on topics critical to women.With Donald Trump in the White House, Republicans in control of Congress and a potential abortion-outlawing majority coming to the U.S. Supreme Court this fall, magazines that were once fairly understated about politics have decided to take a stand. Editors at top women's titles such as Cosmopolitan and Marie Claire are ramping up coverage of sexual harassment, reproductive rights and identity politics. As younger American women use digital platforms to mobilize politically, these editors know they'll have to meet readers where they're most engaged. There's a lot of money to be made there, too. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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While books about the outgoing US president have been bestsellers for the last four years, Trump might be a step too far for some publishersFact-checkers are quaking in their boots amid reports that Donald Trump could be being “courted for a new tome on his time in the White House”. The... Continue reading at The Guardian
[ The Guardian | 2020-11-11 14:24:45 UTC ]
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At the end of a tumultuous year for the American book trade, with shake-ups at a number of big houses and organisations, comes a pivotal race to the White House. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 19:53:36 UTC ]
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Wade through the vast library and a horrifying picture emerges: an ignorant, narcissistic, racist liar with a strange relationship with his daughter and senior adviserDonald Trump is not a reader but to the publishing industry he is the gift that keeps on giving. His time in the White House has... Continue reading at The Guardian
[ The Guardian | 2020-10-11 05:00:04 UTC ]
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Ex-National Security Council official claims she was pressured her to say manuscript contained sensitive information after her department had cleared itA former National Security Council official who while working there reviewed John Bolton’s memoir for classified information before publication,... Continue reading at The Guardian
[ The Guardian | 2020-09-24 15:10:36 UTC ]
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President Obama announced Thursday that his forthcoming memoir, 'A Promised Land,' will take readers inside his White House. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-09-17 15:24:24 UTC ]
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Review of ‘Lying in State: Why Presidents Lie -- and Why Trump Is Worse’ by Eric Alterman Continue reading at The Washington Post
[ The Washington Post | 2020-09-16 06:05:25 UTC ]
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Yesterday, NPR, along with the Robert Wood Johnson Foundation and Harvard’s T.H. Chan School of Public Health, published a bleak poll on the economic health of the nation since the pandemic began. Nearly half of respondents said their household has experienced “serious financial problems” linked... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-09-10 12:00:40 UTC ]
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With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-03 04:01:29 UTC ]
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[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Troy Young, president of Hearst Magazines, resigned today after a damning New York Times profile detailed inappropriate workplace behavior. Young reportedly made rude, sexually offensive jokes and fostered what employees described as a toxic culture among Hearst Magazines' brands, including... Continue reading at AdWeek
[ AdWeek | 2020-07-24 00:32:53 UTC ]
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Recently, Dario Calmese, a Black artist, photographed the actress Viola Davis for the cover of Vanity Fair. The cover was released yesterday. The photo that adorns it is based on “The Scourged Back,” an image, from 1863, of Gordon, a man who escaped slavery and whose back had been lacerated by... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-15 12:08:12 UTC ]
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With The End of White Politics, MSNBC political analyst Maxwell lays out what Democrats need to do to win the House, Senate, and White House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-26 04:00:00 UTC ]
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[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
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The COVID-19 pandemic has meant sudden disruption for trade show and conference organizers, and its impacts are likely to persist long after the country reopens for business. Based on a survey of 164 executives, new data from the Center for Exhibition Industry Research sheds some light on how... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-30 04:58:00 UTC ]
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In a 5-4 decision, the U.S. Supreme Court this week held that annotations added to the State of Georgia’s legal code are not eligible for copyright protection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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Among the big deals this week are a six-figure preempt for a debut novel by a former Marie Claire staffer and a guide to relationship texting by Facebook’s in-house shrink. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Judge famous for ruling against Boris Johnson will recount how ‘a little girl from North Yorkshire became the most senior judge in the UK’ Lady Hale, who presided over the momentous decision to rule Boris Johnson’s prorogation of parliament unlawful, is set to write her memoirs, of how “a little... Continue reading at The Guardian
[ The Guardian | 2020-04-23 14:06:04 UTC ]
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