In the age of Trump, ignore women's magazines at your own peril

No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is reinventing Cond Nast's legacy title, Glamour.An Irish-born millennial with hard-news experience via BBC and CNN, she's using her digital expertise to drag the title into the 21st century. Part of her plan is political. She's seizing the moment to remind female readers that the big glossies have always been the best source of reporting on topics critical to women.With Donald Trump in the White House, Republicans in control of Congress and a potential abortion-outlawing majority coming to the U.S. Supreme Court this fall, magazines that were once fairly understated about politics have decided to take a stand. Editors at top women's titles such as Cosmopolitan and Marie Claire are ramping up coverage of sexual harassment, reproductive rights and identity politics. As younger American women use digital platforms to mobilize politically, these editors know they'll have to meet readers where they're most engaged. There's a lot of money to be made there, too. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-23 00:00:00 UTC ]

Other news stories related to: "In the age of Trump, ignore women's magazines at your own peril"


Here are the finalists for the NYPL’s Helen Bernstein Award, which celebrates working journalists.

Since 1988, the New York Public Library’s Helen Bernstein Book Award for Excellence in Journalism has been shining a light on journalists who call attention to vital current events or societal issues. The titles up for consideration this year tackle domestic violence, sexual harassment, mass... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-21 20:39:14 UTC ]
More news stories like this


Actual cancel culture: White House threatens John Bolton about impending book.

Because they have nothing to hide about anything, the White House has issued some kind of threat—according to CNN’s Jake Tapper—in a formal letter to former National Security Adviser John Bolton, whose forthcoming memoir from Simon & Schuster contains first-hand accounts of Donald Trump... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-29 17:43:05 UTC ]
More news stories like this


Hearst Alum Kate Kelly Smith Joins Sandow | People on the Move

[caption id="attachment_176505" align="alignright" width="150"] Kate Kelly Smith[/caption] Shelter magazines veteran Kate Kelly Smith has been appointed executive VP and managing director of Luxe Interiors + Design and chief sales officer for parent company Sandow's design media brands. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 20:20:03 UTC ]
More news stories like this


The many ambitions that propelled Kavanaugh to the Supreme Court

His nomination fulfilled his dream — and others’ plans, too, Ruth Marcus writes. Continue reading at The Washington Post

[ The Washington Post | 2019-11-27 13:00:00 UTC ]
More news stories like this


Talking with Ruth Bader Ginsburg about case law and T-shirts

The justice and Jeffrey Rosen explore the Supreme Court’s role, its future — and her own. Continue reading at The Washington Post

[ The Washington Post | 2019-11-08 13:52:56 UTC ]
More news stories like this


Little, Brown scoops book by 'Trump resistance' White House insider

Little, Brown is publishing a book from the anonymous senior official who wrote a New York Times op ed claiming to be part of “the resistance" inside Donald Trump's White House. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 07:27:05 UTC ]
More news stories like this


Cosmo's editor reflects on her first year on the job

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 09:00:00 UTC ]
More news stories like this


Nicholas Coleridge: colossus of the glossy mag

Gatecrashing royal parties, Rupert Everett cleaning his flat… after 30 years with Condé Nast, retiring chairman Nicholas Coleridge had plenty of material for his gossipy new memoirNicholas Coleridge, for so long the great panjandrum of the UK wing of the Condé Nast empire, still remembers with... Continue reading at The Guardian

[ The Guardian | 2019-09-28 23:00:20 UTC ]
More news stories like this


Between the covers: how the British fell out of love with magazines

Marie Claire’s closure highlights print titles’ struggle for survival in the age of online media Another gap is about to appear on your newsagent’s shelf. This week Marie Claire announced the closure of its UK print edition, adding to an expanding list of high-profile titles from NME to FHM that... Continue reading at The Guardian

[ The Guardian | 2019-09-14 06:00:58 UTC ]
More news stories like this


Women’s magazines are more progressive than ever – and they’re all closing down | Yomi Adegoke

Marie Claire is just the latest titan of women’s media to fall, following Lucky, More!, The Pool and Lenny Letter. Their absence will be keenly feltReaders of women’s magazines have had a rough few years. Every few months another titan falls and today we are mourning the UK print edition of... Continue reading at The Guardian

[ The Guardian | 2019-09-11 16:09:38 UTC ]
More news stories like this


September Is Becoming Just Another Month for Fashion Magazines

The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
More news stories like this


Marie Claire UK to cease print publication after 31 years

Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian

[ The Guardian | 2019-09-10 11:45:36 UTC ]
More news stories like this


Can an uncompromising activist keep her integrity while working in the White House?

Samantha Power’s new memoir, “The Education of an Idealist,” describes a bracing moral test. Continue reading at The Washington Post

[ The Washington Post | 2019-09-05 22:27:05 UTC ]
More news stories like this


TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this


Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this


Mark Halperin Signs Book Deal After 2017 Sexual Harassment Allegations

After a dozen women accused the pundit of sexual harassment at the height of the Me Too movement, Halperin has begun tiptoeing his way back into public life. Continue reading at The Huffington Post

[ The Huffington Post | 2019-08-18 22:02:40 UTC ]
More news stories like this


Democracy is under attack. But how to protect it while Trump is in the White House?

Review of 'Ill Winds" by Larry Diamond and 'The Democracy Fix' by Caroline Fredrickson. Continue reading at The Washington Post

[ The Washington Post | 2019-08-01 17:46:08 UTC ]
More news stories like this


The New York Times would like to have a private word with you

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. A private word: Back in April, The New York Times announced the launch of... Continue reading at Advertising Age

[ Advertising Age | 2019-07-17 18:51:36 UTC ]
More news stories like this


Inaugural NYT Food Festival is a go, with backing from Mastercard, Uber Eats, Bulleit and more

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Food for thought: Back in April, The New York Times announced that it would be... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 19:24:56 UTC ]
More news stories like this


Carol Smith Succeeds Kevin O’Malley at Hearst | People on the Move

[caption id="attachment_161791" align="alignright" width="150"] Carol Smith[/caption] Carol Smith was promoted to SVP and publishing director of Harper’s Bazaar, Elle and Marie Claire, succeeding SVP, publishing director and CRO Kevin O’Malley, who is retiring. Smith most recently served as the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-11 16:33:55 UTC ]
More news stories like this