September Is Becoming Just Another Month for Fashion Magazines

The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in print, we decided in 2015 to monitor some of the top fashion magazines in the industry by weighing and measuring them to create a new, albeit less-scientific dataset, so we could get a better idea of how mass-consumer fashion magazines are performing year-over-year. Four years in and the narrative is not a surprising one: things aren't looking all that good. Since we began this project, we have seen Glamour and People Style Watch fold their print magazines. Porter cut its frequency back to two issues a year, which prompted us to remove it from the dataset. And we decided to also remove Allure altogether since it was less than half the size of the second smallest book. But beyond that, we have seen significant shrinkage across the board over the past four years—including at Vogue, where its "thud factor" has decreased by more than 30% in that time. But the good news for Vogue is it's still the clear leader of the pack, but nobody in the set is immune to the industry's challenges and bucking the trend. The "best" performers this year were those who remained relatively flat versus last year. Still, for InStyle and Marie Claire, remaining flat shouldn't warrant any pride, considering... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
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Fashion Magazines and Their Dramatic September Weight Loss Stories

Here we are in the third year of our September weigh in, and to probably nobody’s surprise, the news is not good. For those of you who are unfamiliar with this feature, we began weighing and measuring some of the top fashion magazines to see how they stack up (literally and figuratively) against... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
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Wainscot Media Acquires Pair of Fashion Industry B2B Magazines

Footwear Plus and 103-year-old Earnshaw's magazines join Wainscot's growing roster of titles. The post Wainscot Media Acquires Pair of Fashion Industry B2B Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-28 20:57:54 UTC ]
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ESPN The Magazine Will Shutter After the Release of the September 2019 Body Issue

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[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Texas Monthly and 5280 Clean Up at the City and Regional Magazine Awards

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Monthly StatShot, September 2017

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Glamour magazine won't be monthly any more

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[ BBC News | 2017-10-06 00:00:00 UTC ]
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Beyond the Page: How Magazines are Extending Their Fall Fashion Issues

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Texas Monthly Dominates Again at the City and Regional Magazine Awards

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Monthly StatShot, September 2015

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AAP Monthly Statshot, September 2014

Sales of adult trade books fell 11.8% in September compared to September 2013, according to AAP’s monthly StatShot program. Sales dropped in all three adult print segments, while ebook sales rose 0.5%. Continue reading at Publishers Weekly

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To 'read' this fashion magazine, you'll need a smartphone app

Persona is one of the latest fashion magazines in Tokyo. It’s printed on heavy stock paper and is full of photos of models and clothing. The only thing missing is text.You “read” Persona with a smartphone camera.An app recognizes the images, queries a cloud database and then downloads related... Continue reading at PC World

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Monthly Magazine #2: Ebooks Around the World

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Cardinal fashion sins! Headlines to look out for in My Pope magazine

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Fashion magazines reap the benefit of print – but there have to be enough ads

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Hachette reports "stand-out month" in September

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Vogue iPad app to go monthly in September

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Marie Claire to launch biannual fashion magazine

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