Fashion Magazines and Their Dramatic September Weight Loss Stories

Here we are in the third year of our September weigh in, and to probably nobody’s surprise, the news is not good. For those of you who are unfamiliar with this feature, we began weighing and measuring some of the top fashion magazines to see how they stack up (literally and figuratively) against each other, since ad page sales are no longer considered (by some) the gold standard in determining a successful fall fashion issue. This year’s September release was ushered in with some pretty negative press, including questions about its vitality and future. And we have to admit, after seeing our own three-year trend line, such questions are not without warrant. Of the eight titles we measured, all but six of them were down significantly, and the other two were only flat. The graphs paint a pretty gloomy picture of the continued decline of what was once the most important month for many magazines—and not just fashion books.   If you could call anybody a “winner,” we suppose Porter, who remained perfectly flat, would be it. Followed by Harper’s Bazaar, who remained nearly flat, aside from a slight shrinkage in spine thickness, which could be attributed to a number of variable factors. So essentially, for the purpose of this report, it too was flat year-over-year. Vogue, the category leader, retains its spot as the heaviest book in the stack, but its weight dipped 10 ounces since last year, and 15 since 2016. That’s a reduction of nearly 25 percent in just two... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
News tagged with: #long ago #white women #trim sizes #paper stock

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Fashion Magazines and Their Dramatic September Weight Loss Stories

Here we are in the third year of our September weigh in, and to probably nobody’s surprise, the news is not good. For those of you who are unfamiliar with this feature, we began weighing and measuring some of the top fashion magazines to see how they stack up (literally and figuratively) against... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long ago #white women #trim sizes #paper stock


September Is Becoming Just Another Month for Fashion Magazines

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[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
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Rian Hughes | 'I was very keen to write something where it is essential that the story be told in this interesting graphic fashion'

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Kyle Books eats up Tom Watson’s weight-loss memoir

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Wainscot Media Acquires Pair of Fashion Industry B2B Magazines

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Transworld acquires Dr Ranj weight loss book

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Shrink's 'relateable' weight-loss guide to Aster

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Octopus to publish the stories behind 'groundbreaking' magazine covers

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Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity

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Editors’ Picks: Our Favorite Magazine Stories of 2017

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Silvertail to publish 'heartwarming' story of love and loss

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From Satya Nadella’s Must-Reads To Resume Lies: September’s Top Leadership Stories

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Beyond the Page: How Magazines are Extending Their Fall Fashion Issues

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Closing the Gap: How Magazine Media is Solving for Print Losses

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