Here we are in the third year of our September weigh in, and to probably nobody’s surprise, the news is not good. For those of you who are unfamiliar with this feature, we began weighing and measuring some of the top fashion magazines to see how they stack up (literally and figuratively) against each other, since ad page sales are no longer considered (by some) the gold standard in determining a successful fall fashion issue. This year’s September release was ushered in with some pretty negative press, including questions about its vitality and future. And we have to admit, after seeing our own three-year trend line, such questions are not without warrant. Of the eight titles we measured, all but six of them were down significantly, and the other two were only flat. The graphs paint a pretty gloomy picture of the continued decline of what was once the most important month for many magazines—and not just fashion books. If you could call anybody a “winner,” we suppose Porter, who remained perfectly flat, would be it. Followed by Harper’s Bazaar, who remained nearly flat, aside from a slight shrinkage in spine thickness, which could be attributed to a number of variable factors. So essentially, for the purpose of this report, it too was flat year-over-year. Vogue, the category leader, retains its spot as the heaviest book in the stack, but its weight dipped 10 ounces since last year, and 15 since 2016. That’s a reduction of nearly 25 percent in just two... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
Not long ago, whenever a teacher would assign a book report, most students would sprint to Barnes & Noble to grab the CliffsNotes version that could save their weekend. These days, however, they're more likely to head to YouTube to listen to th... Continue reading at Engadget
[ Engadget | 2015-10-01 00:00:00 UTC ]
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Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age
[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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It wasn't too long ago that print was considered the center of the wheel from which all other product platforms sprang out of. That's still the case for most traditional publishers, but the newer product platforms are where all the action is now. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-13 00:00:00 UTC ]
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Its second bankruptcy now behind it, RDA Holding Co. is entering a new phase. CEO Robert Guth is putting his stamp on the company's flagship brand, Reader's Digest, with a redesign and changes to the business model. The new magazine—which went on sale last week—has updated its logo, invested $1... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-16 00:00:00 UTC ]
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Thanks to Sherman Alexie's forgetfulness, writers across the U.S. will volunteer at their local bookstore Saturday for the inaugural Indies First day.Not long ago the writer Sherman Alexie missed one of his readings, standing up fans at the Queen Anne Book Company, a store in Seattle. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-27 00:00:00 UTC ]
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Book chain Selexyz, not long ago the dominant force in Dutch high street bookselling, is on the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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It doesn't seem so long ago that we used to gawp at the occasional postage stamps that would appear on a letter from the USSR: oversized, bright images extolling the successes of Communist endeavour. Soviet books in contrast were distinctly drab affairs whose covers would have appealed to few in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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In 2009, the number of self-published books released in the US exceeded the number of new titles from conventional publishers for the first time in history. Now, a similar pattern is emerging overseas. Until recently, costly transatlantic shipping, different trim sizes and business models, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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