The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in print, we decided in 2015 to monitor some of the top fashion magazines in the industry by weighing and measuring them to create a new, albeit less-scientific dataset, so we could get a better idea of how mass-consumer fashion magazines are performing year-over-year. Four years in and the narrative is not a surprising one: things aren't looking all that good. Since we began this project, we have seen Glamour and People Style Watch fold their print magazines. Porter cut its frequency back to two issues a year, which prompted us to remove it from the dataset. And we decided to also remove Allure altogether since it was less than half the size of the second smallest book. But beyond that, we have seen significant shrinkage across the board over the past four years—including at Vogue, where its "thud factor" has decreased by more than 30% in that time. But the good news for Vogue is it's still the clear leader of the pack, but nobody in the set is immune to the industry's challenges and bucking the trend. The "best" performers this year were those who remained relatively flat versus last year. Still, for InStyle and Marie Claire, remaining flat shouldn't warrant any pride, considering... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
Rupert Murdoch’s Australian arm tells government inquiry there is ‘a lack of a level playing field’ for online newsNews Corp Australia has called on the government to review the charters of the ABC and SBS and to restrict the public broadcasters from unfairly competing with its newspapers,... Continue reading at The Guardian
[ The Guardian | 2018-07-23 00:00:00 UTC ]
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Future plc has reached an agreement to acquire U.S.-based rival Purch's consumer-facing brands, as well as its RAMP ad tech platform, for $132.5 million (£102 million), significantly expanding the London-based technology publisher's already growing North American footprint. Under the terms of... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-19 00:00:00 UTC ]
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One of many memorable covers in the long history of MIT Technology Review's various iterations arrived in October of 2012 in the form of a close-up portrait of Apollo 11 moonwalker Buzz Aldrin above the tagline, "You promised me Mars colonies. Instead, I got Facebook." Six years later, we still... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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Company tells Australian regulator that news makes up just 5% of content shared, and downplays its collection and use of people’s data• Sign up to receive the top stories in Australia every day at noon Facebook has told the Australian competition regulator that news makes up just 5% of the... Continue reading at The Guardian
[ The Guardian | 2018-04-24 00:00:00 UTC ]
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For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-27 00:00:00 UTC ]
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Julianne Moore, Nick Offerman, and Jeff Tweedy were among the huge cast who helped record the audiobook. Plus other audiobook news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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Broadcaster’s managing director has a horror week marred by mixed messages. Plus Fairfax’s CEO muses on the ‘trade between accuracy and speed’ in his papersIt’s been the worst week for Michelle Guthrie since she started as the ABC’s managing director in May. At Melbourne University’s New News... Continue reading at The Guardian
[ The Guardian | 2016-11-04 00:00:00 UTC ]
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Book wholesaler Gardners saw revenue grow 8.5% in the year to the end of February 2016, with profit also up. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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With more publisher consolidation through mergers and acquisitions, changes in ownership and management structures, focus on digital platforms together with the advent of social media tools, and continuous disruption in content consumption, the global publishing industry is witnessing fast-paced... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek
[ AdWeek | 2016-02-24 00:00:00 UTC ]
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Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek
[ AdWeek | 2016-01-05 00:00:00 UTC ]
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Brian Selznick's bestselling book "Wonderstruck" is headed to movie screens, and Julianne Moore has signed on to the project, Deadline reports. Selznick's hefty illustrated children's books have earned him an adoring fan following. "Wonderstruck," published in 2011, followed 2007's "The Invention... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-18 00:00:00 UTC ]
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Watkins Media has purchased Cygnus Book Club, adding it to the company’s portfolio which includes publishing imprints. Watkins, which bought Watkins, Nourish, Angry Robot from Osprey last year and which will soon launch an imprint called Repeater books, also owns the Watkins Bookshop in Cecil... Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
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Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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Actress Julianne Moore and award-winning writer and illustrator Brian Selznick have more in common than writing books for children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
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Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age
[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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News Corp., the global publishing conglomerate chaired by Rupert Murdoch, reaffirmed its commitment to print in the face of ongoing financial pressures that have upended the industry as more readers migrate from paper to digital platforms. "W ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Its second bankruptcy now behind it, RDA Holding Co. is entering a new phase. CEO Robert Guth is putting his stamp on the company's flagship brand, Reader's Digest, with a redesign and changes to the business model. The new magazine—which went on sale last week—has updated its logo, invested $1... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-16 00:00:00 UTC ]
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