Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but that didn't stop several of these marketers from going that route. Here's a closer look at how the brands are using Father’s Day to build up their digital chops. Ace Hardware Ace Hardware is running a mobile advertising campaign within the mobile sites of publishers, including Esquire, Men’s Fitness and Good Housekeeping. The ads are powered by Kargo and feature a clock that counts down the time left to buy dad a gift. A click-through on the ads lead to the retailer’s mobile site, which promotes a Father’s Day sale through Sunday. Calls-to-action also drive in-store traffic by promoting weekly circulars. "Surrounding contextually relevant content is one of many ways Ace Hardware connects with DIY consumers. Doing so on mobile at scale is key for Ace's promotions including Father’s Day," said Jeff Gooding, director of consumer marketing at Ace Hardware. Craftsman The Sears tool brand is making a push for men to submit their ultimate manly photo—think lots of thick mustache shots or pictures of shirtless dudes chopping wood—on Facebook, Twitter, Pinterest and Instagram this year as part of a campaign dubbed MAKEcation. One winner will receive a paid trip to Lake Arrowhead, CA... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-13 00:00:00 UTC ]
Remember when the Writers Guild of America (WGA) and SAG-AFTRA went on strike for months, in great part to get protections against AI? Well, while they did get some stipulations in there, it's not stopping AI from coming to Hollywood anyways. Lionsgate, the studio behind the John Wick and Hunger... Continue reading at Engadget
[ Engadget | 2024-09-18 15:10:46 UTC ]
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Last month, TheNew York Times claimed that tech giants OpenAI and Google have waded into a copyright gray area by transcribing the vast volume of YouTube videos and using that text as additional training data for their AI models despite terms of service that prohibit such efforts and copyright... Continue reading at O'Reilly Radar
[ O'Reilly Radar | 2024-06-18 12:58:16 UTC ]
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The British Library’s head of digital publications on the urgency of preserving digital stories, from smartphone apps to interactive web narrativesGiulia Carla Rossi collects the fragile artefacts of our increasingly transient publishing world. She is a curator of digital publications at the... Continue reading at The Guardian
[ The Guardian | 2023-11-18 13:00:21 UTC ]
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Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
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Public libraries in Mississippi have cut off access to digital platforms like Overdrive and Hoopla to those under 18. Continue reading at Book Riot
[ Book Riot | 2023-07-07 15:33:07 UTC ]
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Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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A pioneer of the “video essay” format, Evan Puschak's YouTube videos, in which he critiques fine art, film, literature and more, have over 223 million views. Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 13:00:29 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
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Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading at Engadget
[ Engadget | 2021-08-22 16:00:37 UTC ]
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Sky News Australia goes viral overseas. Plus: Nine greenlights Melissa Caddick drama two days after her remains foundSky News Australia’s YouTube channel now has more subscribers than ABC News: 1.31m to Aunty’s 1.129m. When your best prime-time show, Andrew Bolt’s, regularly has about 80,000... Continue reading at The Guardian
[ The Guardian | 2021-03-05 02:42:25 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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The photography community is fighting back with print sales to raise money for struggling artists during the COVID-19 recession. As the coronavirus pandemic forces us to embrace living remotely, often limiting our connection to the outside world to digital platforms and images, professional... Continue reading at Fast Company
[ Fast Company | 2020-04-18 12:31:45 UTC ]
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[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
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The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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Hobby publisher Kalmbach Media and Spanish-based hobby modeling and media company AK-Interactive have entered into a partnership this week where Kalmbach will serve as the exclusive North American publishing partner for AK-Interactive's Damaged, Weathered & Worn Models magazine. The modeling... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
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Rupert Murdoch’s Australian arm tells government inquiry there is ‘a lack of a level playing field’ for online newsNews Corp Australia has called on the government to review the charters of the ABC and SBS and to restrict the public broadcasters from unfairly competing with its newspapers,... Continue reading at The Guardian
[ The Guardian | 2018-07-23 00:00:00 UTC ]
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