September Is Becoming Just Another Month for Fashion Magazines

The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in print, we decided in 2015 to monitor some of the top fashion magazines in the industry by weighing and measuring them to create a new, albeit less-scientific dataset, so we could get a better idea of how mass-consumer fashion magazines are performing year-over-year. Four years in and the narrative is not a surprising one: things aren't looking all that good. Since we began this project, we have seen Glamour and People Style Watch fold their print magazines. Porter cut its frequency back to two issues a year, which prompted us to remove it from the dataset. And we decided to also remove Allure altogether since it was less than half the size of the second smallest book. But beyond that, we have seen significant shrinkage across the board over the past four years—including at Vogue, where its "thud factor" has decreased by more than 30% in that time. But the good news for Vogue is it's still the clear leader of the pack, but nobody in the set is immune to the industry's challenges and bucking the trend. The "best" performers this year were those who remained relatively flat versus last year. Still, for InStyle and Marie Claire, remaining flat shouldn't warrant any pride, considering... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
News tagged with: #actual newsstand #julianne moore #angelina jolie #decent sell- #brand equity #digital platforms #annual revenue #data suggest #working anymore #confirm accuracy #nearest ounce #nearest millimeter #trim sizes #paper stock #fair comparison

Other Publishing stories related to: 'September Is Becoming Just Another Month for Fashion Magazines'


Exclusive: TEN Publishing Is Shuttering 19 Car Magazines

TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
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How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with: #hearst #consumer products #strategic partnerships #sheel shah #drive consumer #platforms disrupted #hearst magazines


BA launches Indie Book of the Month scheme

The Booksellers Association (BA) will launch the Indie Book of the Month scheme, to promote adult and fiction titles across the UK and Ireland next year.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 19:14:43 UTC ]
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Help an Independent Literary Magazine Thrive in a Hostile Climate

Every day of the year, Electric Literature is grateful for the people who read and share what we publish. But on this Giving Tuesday, we’re coming to you with a special request: Electric Lit is aiming for 1,000 members by 2020, and we want you to be one of them. Your membership gets you... Continue reading at Electric Literature

[ Electric Literature | 2019-12-03 12:00:00 UTC ]
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Shareholders to convene next month for WH Smith’s proposed acquisition of MRG

WH Smith’s plans to buy the Marshall Retail Group (MRG) have been approved by the FCA and the transaction now only requires shareholder approval. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 19:46:04 UTC ]
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Meredith’s Magazine Division Reveals New Leadership Structure | People on the Move

[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
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Trade Segments Up Through September

Through the first nine months of 2019, sales of adult trade books were up 1.1% over the comparable period in 2018 for the publishers who report sales to AAP’s BookStat program. Sales in the children/young adult segment rose 8.0% in the same period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-21 05:00:00 UTC ]
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Sandow Acquires Metropolis Magazine

Sandow—the parent company of Interior Design and Luxe Interiors + Design magazines, among others—has acquired architecture and design-focused Metropolis magazine from owner and president Eugenie Havemeyer, both sides announced this week. Terms of the deal weren't disclosed. Launched by... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-20 15:42:51 UTC ]
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Adele Parks takes over books coverage in new Platinum Magazine

The newly launched Platinum Magazine, a magazine aimed at women over 55, has launched a books section edited by novelist Adele Parks. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 05:39:11 UTC ]
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The Magazine Explaining America to the French

Shortly after the stunning US presidential election in 2016, a French journalist with a lifelong love for American literature seized the political moment to give American authors a platform to express themselves in what would become a 200-page magazine called America—in French. Fifteen days... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-15 09:48:32 UTC ]
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September Bookstore Sales Fell 2.3%

With bookstore sales declining 2.3% in September compared to a year ago, sales for the first nine months of 2019 were down 5.6% compared to the same months in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union

Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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Bertelsmann 'confident' at nine-month mark as group revenues grow 3.3%

Penguin Random House's parent company Bertelsmann has expressed confidence it will meet its targets for the full year 2019, reporting a boost in group revenues for the first nine months of 3.3%. Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 00:49:57 UTC ]
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Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move

[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
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Harvard Business Review Wins Magazine of the Year at the Eddie & Ozzie Awards Gala

NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-01 14:44:10 UTC ]
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Elphinstone's The Snow Dragon is BA children's book of the month

The Booksellers Association has named Abi Elphinstone’s “captivating” story The Snow Dragon as its book of the month for November.   Continue reading at The Bookseller

[ The Bookseller | 2019-11-01 01:30:17 UTC ]
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The Most Popular Books In Libraries, July–September 2019

Take a peek at the most popular books in libraries during the third quarter of 2019, courtesy of Panorama Picks. Continue reading at Book Riot

[ Book Riot | 2019-10-30 10:35:21 UTC ]
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Beano launches monthly children’s book club

Beano has launched a new book subscription service for children offering newly published books across a wide range of authors and genres. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 16:43:46 UTC ]
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Relatives of Canadians killed in Ethiopian Airlines crash arrive home with remains after 7-month wait

Members of several Canadian families who lost loved ones in the Ethiopian Airlines crash last March landed at Toronto’s Pearson International Airport Tuesday morning along with seven caskets carrying the remains of their relatives. Continue reading at CBC

[ CBC | 2019-10-22 17:42:52 UTC ]
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Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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