Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-17 00:00:00 UTC ]
News tagged with: #brand advertising #big names #publishing partners #annual revenue

Other Publishing stories related to: 'Female-Focused Glam Media Moves Into Mobile'


Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand advertising #big names #publishing partners #annual revenue


An Old Media Veteran Goes Digital at Glam Media

Glam Media, one of the largest digital media companies, has hired magazine publishing veteran Dan Lagani as its first president and chief revenue officer, the company is expected to announce Tuesday. Continue reading at AllThingsD

[ AllThingsD | 2013-11-22 00:00:00 UTC ]
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[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

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Indian move to regulate digital media raises censorship fears

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Vice Media to acquire Refinery29 in drive for female audiences

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[ Folio Magazine | 2019-09-26 17:39:26 UTC ]
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Active Interest Media Gets Into Cannabis | People on the Move

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[ Folio Magazine | 2019-09-19 18:48:19 UTC ]
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Catholic Publishers Focus on Moving Forward

As the clergy sex abuse scandal continues to rock the Catholic Church, denominational publishers are putting a tighter focus on mission-driven titles while also delving into mainstream trends, politics, and books aimed at younger readers. Continue reading at Publishers Weekly

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Ex-Vice exec launches pot-focused agency with ties to Snoop Dog’s media company

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[ Advertising Age | 2019-05-21 10:00:00 UTC ]
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Facebook's new media guidelines are focused on stopping fake news

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[ Engadget | 2017-10-24 00:00:00 UTC ]
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Forget the duopoly, Apple’s anti-tracking moves rattle digital media

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Livingly Media Appoints New CEO | People on the Move — 03.29.17

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