Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-17 00:00:00 UTC ]

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Apple News strikes ad deal with Verizon and issues new guide for publishers

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[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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September Is Becoming Just Another Month for Fashion Magazines

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[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
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Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

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[ AdWeek | 2019-08-08 18:05:58 UTC ]
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Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

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[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Microsoft Bounty Program offers larger rewards for bug hunters

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[ Betanews | 2019-04-04 00:00:00 UTC ]
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Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts

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[ AdWeek | 2018-08-31 00:00:00 UTC ]
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Snapchat’s creator charm offensive stops short of ad revenue sharing

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[ Digiday | 2018-08-22 00:00:00 UTC ]
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Snapchat opens a private marketplace for brands to buy ads in Discover shows

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UK-Based Future Acquires Purch for $132.5 Million

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[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
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The Good Immigrant's editor plans new journal and agency for writers of colour

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At Annual NEIBA Show, Booksellers Slam Amazon and Toast Each Other

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[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

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Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

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[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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