#smaller publishers

Publishing news tagged with #smaller publishers


After layoffs, Brit + Co to focus on direct-to-consumer biz

Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week.   “It’s not news that the media industry has been... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide specifics #consumer services #licensing deals #smaller publishers #bigger emphasis


Indies look to subscription to anchor business in unpredictable market

A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong sense #smaller publishers


1517 Media Reorganizes Imprints, Names New Publisher

1517 Media hired a new v-p and publisher, Jill Braithwaite, to lead its newly organized trade imprints, 1517 Media-Books.Additionally, the company announced a new business development venture featuring partnerships with smaller publishers. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #company announced


Twitter looks to woo smaller, Facebook-frustrated publishers with new site

Twitter will launch a site to help smaller publishers use its platform through how-to guides and case studies from larger publishers it works with directly. The post Twitter looks to woo smaller, Facebook-frustrated publishers with new site appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger publishers #case studies #smaller publishers #site appeared #post twitter


Indies are doing the 'heavy lifting', says Jhalak Prize founder

The founders of the Jhalak Prize have said that smaller publishers are doing the “heavy lifting” when it comes to publishing “new, brave and unusual voices” from UK-based writers of colour. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #jhalak prize #heavy lifting


Quartz Said to Near $30 Million in Revenue, Without Clickbait or Standard Ad Units

Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial products #thousand impressions #global economy #smaller publishers #big reach


Small Publishers Still See Benefits of Oft-Maligned Digital Ad Networks

So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry observers #selling ads #smaller publishers #vice media


How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at 'Fast Company'

[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #smaller publishers #ad-blocking software


Spinning data into gold: How smaller publishers can compete with the Condés

Great audience data is the key to the marketing kingdom. That’s why Conde Nast just bought big data outfit 1010data in a deal that lets the high-end publisher plant a flag in the tech world. But even mid-sized publishers know their data is gold – and that they’ve got to have the capacities to... Continue reading at 'Digiday'

[ Digiday | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #mid-sized publishers #tech world #conde nast #smaller publishers


Big Publishers to Online Advertisers: Trust Us (and No One Else)

Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study conducted #large part #smaller publishers


Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at 'Digiday'

[ Digiday | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #increasingly difficult #audience size #consumer revenue #consumer data #publishers struggle


Small presses release some of the best books around

In 2014, as in years past, it looks as if some of the best new releases will be coming from America's smaller publishers. Continue reading at 'The Christian Science Monitor'

[ The Christian Science Monitor | 2014-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #years past


Group Commerce Adds CBS to Its Offer Roster

Group Commerce, the year-old start-up that operates "white label" e-commerce services for big media companies, has another notch in its belt. The New York-based company is now powering offers for 29 CBS radio stations, bringing its roster total to 15 clients, including the New York Times and... Continue reading at 'AllThingsD'

[ AllThingsD | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #company plans #meredith corp #york-based company


Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #select clients


Phonics rules "hurting publishers"

Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:16 Companies that publish phonics material have warned overseas sales are being lost as a result of a government listing of ‘approved’ phonics programmes. Last month the Department for Education published a new, slimmed-down list... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers


Indie publishers ready digital editions and reprints after Booker fillip

Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 09:10 The smaller publishers whose titles have been selected for the Man Booker longlist, including Seren Books, Sandstone Press and Oneworld, are preparing to reprint the titles and release digital versions to meet the... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sandstone press #smaller publishers