Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week. “It’s not news that the media industry has been challenging, especially for independent, digital publishers with advertising-centric models,” wrote founder Brit Morin, a former Ad Age 40 under 40, in a Medium post. The 33-year-old noted that while the company has purposely tried to diversify its revenue streams into e-commerce, classes and events, it is still struggling enough to downsize. Morin, a tech veteran from Google and Apple, told Ad Age that the brand has seen a lot of return from its commerce and direct-to-consumer retail initiatives. The company “will be placing a bigger emphasis” on such areas moving forward, she says, and will announce more soon. Brit + Co has its own line of do-it-yourself kits at Target and has a shopping section on its site. The company’s cross-network distribution generates hundreds of millions of unique users a month, according to Morin. D-to-c brands, which challenge traditional retailers by offering more value and engagement to customers, have been growing in popularity and size. In her Medium post, Morin wrote that in the future, smaller publishers will begin to resemble direct-to-consumer brands by “brokering distribution deals with larger platforms; launching subscription services; and bolstering... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week. “It’s not news that the media industry has been... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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#smaller publishers
#licensing deals
#consumer services
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Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Names of some employees who have accepted the publisher's "voluntary separation offer" are beginning to come out—even as a letter from Penguin Random House CEO Nihar Malaviya confirmed that long-rumored layoffs have become a reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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#penguin random house
HarperCollins Christian Publishing and HarperCollins Focus appointed Kate Johnson to lead the expansion of its direct-to-consumer business as senior v-p of direct. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company
[ Fast Company | 2019-07-20 07:00:27 UTC ]
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#home country
#world cup
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Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram. The post VC Henry McNamara: ‘The term direct-to-consumer is outdated’... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:15 UTC ]
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Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
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As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
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As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
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Simon and Schuster and Harper both announced two new, but very different, direct-to-consumer sales initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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HarperCollins has relaunched its US website, with direct to consumer print and ebook sales. The... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age
[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Ingram Content Group has been in the direct-to-consumer business since 2003, and as more publishers sell directly to consumers and retailers’ online businesses grow, Ingram’s business has evolved to permit different types of fulfillment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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A U.S.-based publishing exec for John Murray Press offers five pieces of advice on working with colleagues in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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