IAB Releases New Ad Viewability Tactics for Publishers

Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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Other news stories related to: "IAB Releases New Ad Viewability Tactics for Publishers"

IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age

[ Advertising Age | 2016-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #javascript tags #general manager #scott cunningham

Press Release: Meredith and Hearst Among First Publishers to Commit to Adopting IAB Tech Lab Transparency Label

This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and... Continue reading at Publishing Executive

[ Publishing Executive | 2019-05-03 16:21:31 UTC ]
More news stories like this | All news stories tagged with: #provide advertisers #press release #data set

German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday

[ Digiday | 2016-09-19 00:00:00 UTC ]
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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buying online #chief concern #ad viewability #check google

Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad technology #find ways #growing number

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
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Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishers #paid media #ad policy

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad blocking #native ads #publishers worry

Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Literary Publishers Embrace the Midnight Release Party

Move over, Harry Potter! Hotly anticipated adult novels from such authors as Haruki Murakami and Sally Rooney are the latest to get the midnight book release party treatment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #sally rooney #haruki murakami #harry potter

Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
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Major Publishers Sue Google Over Ads for Pirated Ebooks

Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question

Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek

[ AdWeek | 2024-03-26 10:17:56 UTC ]
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YouTuber Dunkey’s publishing company is releasing its first game on May 9

YouTube sensation Dunkey, aka videogamedunkey or Jason Gastrow, has added game publishing to his resume. He started a company called Big Mode last year, which is releasing its first title on May 9. Animal Well is a sidescrolling Metroidvania platformer that will show up on the PS5, the Nintendo... Continue reading at Engadget

[ Engadget | 2024-03-18 15:25:19 UTC ]
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Poet Detained in Gaza Is Released, Publisher Confirms

After Mosab Abu Toha was detained by the Israeli Defense Forces on November 19, organizations including PEN International and his publisher, City Lights, called for his protection and release. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-21 05:00:00 UTC ]
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