IAB Releases New Ad Viewability Tactics for Publishers

Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
News tagged with: #publishers appeared

Other Publishing stories related to: 'IAB Releases New Ad Viewability Tactics for Publishers'

Filmmaker says Canada's largest book publisher released memoir depicting her sexual assault as consensual

A filmmaker has accused Canadian writer Leah McLaren of sexual assault, saying that Penguin Random House Canada knowingly published a memoir by McLaren that depicts the alleged incident as consensual. Continue reading at CBC

[ CBC | 2022-12-09 19:13:28 UTC ]
More news stories like this | News stories tagged with: #sexual assault #penguin random house #memoir #largest book

John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with: #christmas ad #picture book #trouble-making dragon #fire-sneezing dragon #self-published children #striking similarity #john lewis #children’s book

Sally Rooney won’t release new bestseller in Israel, publisher says, intensifying debate on cultural boycott

The Irish author of "Beautiful World, Where Are You" has been open about her opposition to Israeli government policies. Continue reading at The Washington Post

[ The Washington Post | 2021-10-12 11:46:18 UTC ]
More news stories like this | News stories tagged with: #beautiful world #irish author

Germany’s Publishers Demand That Belarus Release Roman Protasevich

The Börsenverein has partnered with Frankfurter Buchmesse and nine other institutions in a petition pressing for the activist's release. The post Germany’s Publishers Demand That Belarus Release Roman Protasevich appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-01 22:42:59 UTC ]
More news stories like this | News stories tagged with: #post germany #frankfurter buchmesse

Bonus Vlautin CD released as Faber publishes novel

To celebrate the publication of Willy Vlautin’s new novel The Night Always Comes (3rd June), Faber has announced a bonus CD for Rough Trade customers. Continue reading at The Bookseller

[ The Bookseller | 2021-04-24 09:39:47 UTC ]
More news stories like this | News stories tagged with: #willy vlautin

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

The UK’s Publishers Association Releases Its New Diversity Report

The fourth annual diversity survey of British publishing shows progress in women's leadership, slower movement in BAME employment. The post The UK’s Publishers Association Releases Its New Diversity Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-12 14:37:25 UTC ]
More news stories like this | News stories tagged with: #diversity report #british publishing #publishers association

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

US publishing bodies protest against Amazon tactics

Key trade bodies in the US – the Association of American Publishers, the Authors Guild and the American Booksellers Association – have sent a letter to Capitol Hill to protest against "anti-competitive tactics" which they say give Amazon "extraordinary" market dominance in the digital books market. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 13:53:48 UTC ]
More news stories like this | News stories tagged with: #american publishers #capitol hill #market dominance #digital books #american booksellers association

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #industry dive #york magazine

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #sunday mornings #in-depth features #subscriber lists #significant amount #workflow challenges #concerted effort #balancing act #ground rules #promotional messaging #rigorous eye #pretty limited #delayed gratification #easy-to-digest showcase #highly effective #paid subscriber

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media

B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry

How Publishers Determine When to Release Hardcover Books in Paperback

How do publishers decide when to publish a book in paperback after it has been released in hardcover? A deep dive into the decisions. Continue reading at Book Riot

[ Book Riot | 2020-06-05 10:37:21 UTC ]
More news stories like this | News stories tagged with: #deep dive

‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers

Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | News stories tagged with: #published today #digital media

Coronavirus: IPA Again Calls on Egypt to Release Publisher Khaled Lotfy

As the COVID-19 impact intensifies in prisons, the International Publishers Association again appeals to Egypt for Khaled Lotfy's release. The post Coronavirus: IPA Again Calls on Egypt to Release Publisher Khaled Lotfy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-17 15:59:41 UTC ]
More news stories like this | News stories tagged with: #post coronavirus #khaled lotfy #publishers association

Woody Allen's memoir is released suddenly by a new publisher

Woody Allen's memoir "Apropos of Nothing" was released Monday by Arcade Publishing. The book was dropped earlier this month by Hachette after much criticism. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-23 18:40:53 UTC ]
More news stories like this | News stories tagged with: #woody allen #arcade publishing #dropped earlier #hachette #memoir