IAB Releases New Ad Viewability Tactics for Publishers

Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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Woody Allen Releases Memoir After Quietly Finding New Publisher

The director and accused child sexual abuser's memoir had been dropped by its previous publisher after widespread backlash. Continue reading at HuffPost

[ HuffPost | 2020-03-23 14:17:52 UTC ]
More news stories like this | News stories tagged with: #memoir

Woody Allen’s publisher cancels plans to release his memoir

Hachette won’t publish Woody Allen’s memoir ‘Apropos of Nothing,’ after a week of backlash. Continue reading at The Washington Post

[ The Washington Post | 2020-03-06 21:44:58 UTC ]
More news stories like this | News stories tagged with: #memoir apropos #woody allen #memoir #hachette

Ronan Farrow condemns his publisher for plans to release Woody Allen memoir

Writer known for #MeToo investigations – whose sister says Allen abused her – suggests he can no longer work with HachetteRonan Farrow has distanced himself from the publisher of his latest book after the company announced plans to publish a memoir by his father, Woody Allen, saying the move... Continue reading at The Guardian

[ The Guardian | 2020-03-04 03:04:40 UTC ]
More news stories like this | News stories tagged with: #woody allen #sexual abuse #powerful men #recent news #memoir

Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book awards #taking notice

Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
More news stories like this | News stories tagged with: #ad lib #john blake

Colin Kaepernick to release memoir through his own new publishing company

Colin Kaepernick announced on Thursday that he will release a memoir this year under his new imprint, Kaepernick Publishing. He also has partnered with Audible for a multiproject deal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-02-13 12:35:32 UTC ]
More news stories like this | News stories tagged with: #release memoir #colin kaepernick #kaepernick publishing #memoir

Publishers and writers welcome release of imprisoned Turkish novelist Ahmet Altan

Publishers and authors joined English PEN in welcoming the release of imprisoned Turkish novelist Ahmet Altan after three years detention in a Turkish jail. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 13:52:57 UTC ]
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Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners

Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
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Sceptre to release new Mitchell novel in 'global publishing event'

Sceptre will publish a new book from David Mitchell in June 2020 as part of a "global publishing event"—six years after his last full-length novel The Bone Clocks (Sceptre). Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 03:23:29 UTC ]
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Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | News stories tagged with: #print media #full page #editorial content #digital publishing

Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
More news stories like this | News stories tagged with: #news publishers #increasingly recognizing #news publishing

Gaylin releases fictional podcast episode as audiobook published

Crime writer A L Gaylin has recorded a fictional podcast episode in addition to the audio version of her new book. Continue reading at The Bookseller

[ The Bookseller | 2019-07-23 00:16:49 UTC ]
More news stories like this | News stories tagged with: #crime writer #audio version #audiobook

What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #good candidates #market share #search function #lower cost #ad products #digital publishing

Frank Zappa coloring book to be released by L.A. publisher this fall

Legendary oddball musician Frank Zappa, known for his jazz-rock fusion and bizarre sensibilities, will be the subject of a new coloring book. Los Angeles animation studio and book publisher Fantoons will release “The Frank Zappa Coloring Book” this fall, giving fans of Zappa a chance to add... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-27 22:40:00 UTC ]
More news stories like this | News stories tagged with: #coloring book #giving fans #book publisher

The UK’s Publishers Association Releases Its 2018 Yearbook Report

With some softness in educational sectors, the UK industry reports its crucial export sector is holding steady ahead of the potential upheaval of Brexit. The post The UK’s Publishers Association Releases Its 2018 Yearbook Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-26 08:14:13 UTC ]
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A Mueller Report graphic novel will be released by San Diego publisher

Special Counsel Robert S. Mueller III’s report on Russian interference in the 2016 U.S. presidential election has become something of a publishing phenomenon, with several book versions of the report flying off bookstore shelves. Now a San Diego publisher is planning to release a version of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-24 19:00:00 UTC ]
More news stories like this | News stories tagged with: #mueller iii #russian interference #presidential election #publishing phenomenon #bookstore shelves #bookstore #graphic novel

How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
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Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
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Publishers Rush to Release Mueller Report

Following news that the U.S. Department of Justice is due to release a redacted version of the Mueller report, publishers are preparing to race to the presses to get their versions of the book on the shelves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers rush #redacted version #mueller report