What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-12-10 00:00:00 UTC ]
News tagged with: #publishers appeared #give users #active role

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What Facebook’s new unfollow feature means for brands, publishers

Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-08 00:00:00 UTC ]
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Religion Publishing's Search For Meaning

New books offer answers to the big questions for those leery of traditional religions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big questions #religion publishing


Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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Facebook finally lets brands and publishers into Groups

Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age

[ Advertising Age | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real world #business products #shared interests #core focus


These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media executives #revenue streams #media brand #digital publishers


Declining Facebook reach squeezes publishers’ branded-content business

Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-22 00:00:00 UTC ]
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Facebook’s new branded-content guidelines will force some publishers to abandon a business model

A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution strategies #business model #post facebook


Facebook news-feed changes will cut into publishers’ branded-content revenue

Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-22 00:00:00 UTC ]
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Facebook Will Show You Fewer Posts From Brands and Publishers, and More Baby Photos

Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age

[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach audiences #media partners #thursday evening #video posts #media companies


Facebook tests a feature that provides info on article publishers

Facebook is still working out how to reduce the reach of fake news and misinformation on its site and today, it starts testing a new feature that sounds like it might be pretty useful. When an article link is shared in someone's News Feed, there will... Continue reading at Engadget

[ Engadget | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #article publishers


Why publishers are testing an old Facebook tool originally designed for brands

Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brands appeared


Facebook Lets Brands Blacklist Publishers

Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday."We will show you all the publishers or pages on which your ad could theoretically run," said Michel... Continue reading at Advertising Age

[ Advertising Age | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #ads run


Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #branded content


How brands and publishers used Facebook Messenger this holiday season

Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
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As Facebook turns fickle, publishers focus again on search

Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday

[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #renewed focus #super bowl #publishers focus #google search


Intel becomes the first brand to publish on Facebook’s Instant Articles

Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at Digiday

[ Digiday | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic reach #big advantage #post articles #make publishers


Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media outlets #post ads #branded content #facebook opens #rules apply


Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #facebook opens #publishers appeared


Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand partnerships #create content #diverse audience