Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
News tagged with: #tandem collective #publishers appeared #book marketing #post marketing #naomi bacon

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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with: #tandem collective #publishers appeared #book marketing #post marketing #naomi bacon


Taipei 2018: Publishers Explore a Unique Market

The number of exhibitors is up at this year's fair over 2017 and the U.K. Pavilion returns to Taipei after a 17-year absence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unique market


Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
More news stories like this | News stories tagged with: #sales tax #strong year #international book


Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican children #post children #publishers discuss #mexican market


Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #digital business


Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
More news stories like this | News stories tagged with: #uk rose #diana gerald #children’s book


Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian children #draw connections #children's book


Taipei’s Frankfurt Publishers Training Program Online and Live June 6 and 7

The Frankfurt Publishers Training Program from the Taipei International Book Exhibition is offered in both in-person and digital formats. The post Taipei’s Frankfurt Publishers Training Program Online and Live June 6 and 7 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 17:36:48 UTC ]
More news stories like this | News stories tagged with: #digital formats


Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library


Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #abrams books #bloomsbury publishing #candlewick press #chronicle books #bloomsbury


HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales spike #male readers #year long


Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishers break #publishing industry


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


Frankfurt’s Publishers Training Program Returns to Taipei’s Book Exhibition

Rights and licensing are part of the Taipei Book Fair's Publishers Training Program, produced digitally with Frankfurter Buchmesse. The post Frankfurt’s Publishers Training Program Returns to Taipei’s Book Exhibition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-22 21:19:09 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #frankfurter buchmesse


Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #publishers association #book market


Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #authors guild #book publishing