#video advertising

Publishing news tagged with #video advertising

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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly experimenting #online publishers #bright spot #video advertising


Facebook Video Ads 'Significantly' Better Than YouTube's: Report

While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #video ads #25% felt #investment perspective


Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #video ads #25% felt #investment perspective #survey finds #online spending


News Sites Top List of Slowest-Loading Web Pages

Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on... Continue reading at 'AdWeek'

[ AdWeek | 2014-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive traffic #industry moves #increasingly made #video advertising


Video Advertising Goes Global With French Power Merger

Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social feeds #online publishers #major players #video advertising


Facebook For Every Phone? Not Quite, But Getting There

The social network announces it is seeing huge mobile success, even on non-smartphones. That great mobile push launched by Mark Zuckerberg six months ago is starting to bear fruit. Yesterday Facebook published a blog post claiming 100 million users sign into the social network via its... Continue reading at 'Fast Company'

[ Fast Company | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #bear fruit #months ago #mark zuckerberg #phone app