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At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-02-23 00:00:00 UTC ]
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#programmatic advertising
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We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at 'Digiday'
[ Digiday | 2017-05-03 00:00:00 UTC ]
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#post podcast
#ad blocking
#fake news
#strategic partnerships
#media space
#sponsored content
A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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#ad fraud
#ad blocking
#consumer experience
#people wanting
#ad blockers
All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at 'Digiday'
[ Digiday | 2016-10-28 00:00:00 UTC ]
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#european publishers
#ad blocking
#open question
#bad news
French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at 'Digiday'
[ Digiday | 2016-09-26 00:00:00 UTC ]
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#news publishers
#ad blocking
#tougher stance
#easy task
Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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#benefit publishers
#jason kint
#ad blocking
#direct relationship
#ad revenue
Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at 'Digiday'
[ Digiday | 2016-08-09 00:00:00 UTC ]
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#post facebook
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#ad blockers
#rallying cry
#arms race
#tech companies
The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a... Continue reading at 'Digiday'
[ Digiday | 2016-07-18 00:00:00 UTC ]
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#user experience
#multiple platforms
#screen sizes
#ad blocking
#crowded market
Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at 'The New York Times'
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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#ad blocking
#make money
The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at 'Digiday'
[ Digiday | 2016-03-23 00:00:00 UTC ]
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#publishers face
#ad revenue
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A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at 'Digiday'
[ Digiday | 2016-03-22 00:00:00 UTC ]
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#french publishers
#ad blockers
#ad blocking
#le monde
Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at 'Digiday'
[ Digiday | 2016-03-08 00:00:00 UTC ]
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#axel springer
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#news uk
The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to... Continue reading at 'Digiday'
[ Digiday | 2016-02-10 00:00:00 UTC ]
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#ad blocking
#forced publishers
#real difference
#bottom line
#ad-free content
#uk publisher
Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-09 00:00:00 UTC ]
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#ad blocking
#major source
#online publishers
Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at 'AdWeek'
[ AdWeek | 2016-01-19 00:00:00 UTC ]
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#lies ahead
#carlos monteiro
#adweek magazine
Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at 'Digiday'
[ Digiday | 2015-12-22 00:00:00 UTC ]
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#ad blocking
#user experience
#john barnes
#time publishers
Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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#ad blocking
#trinity mirror
German publisher Axel Springer and Adblock Plus have entered a new round in their fight over ad blocking. Adblock Plus accused the publisher of quashing discussion about how to get around Axel Springer's newly erected wall that keeps ad-block users from accessing the site of its tabloid,... Continue reading at 'Digiday'
[ Digiday | 2015-10-27 00:00:00 UTC ]
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#ad blocking
#axel springer
Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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#ad blocking
#digital advertising
At this month’s Digiday Publishing Summit in Barcelona, Digiday and ConvertMedia gathered some of the brightest minds in publishing, put them behind closed doors, and let them have an honest and open conversation about what they’re dealing with these days. Spoiler alert: mobile, ad blocking, and... Continue reading at 'Digiday'
[ Digiday | 2015-10-23 00:00:00 UTC ]
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#closed doors
#brightest minds
#open conversation
#spoiler alert
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