#ad blocking

Publishing news tagged with #ad blocking


Digiday Research: How Japanese publishers are approaching programmatic

At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #programmatic advertising #digiday research


Podcast: Bonnier’s Semande Agosa on the duopoly, ad blocking, fake news

We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at 'Digiday'

[ Digiday | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #media space #strategic partnerships #fake news #ad blocking #post podcast #major trends #bonnier corporation


Ad Industry's Self-Regulation Is an Exclusive Club, Says Watchdog

A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #people wanting #consumer experience #ad blocking #ad fraud


European publishers see ad-blocking rates stabilizing

All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at 'Digiday'

[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bad news #open question #ad blocking #european publishers


French news publishers believe solidarity is key to staving off ad blocking

French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at 'Digiday'

[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #easy task #tougher stance #ad blocking #news publishers


DCN’s Jason Kint: Ad blocking can benefit publishers

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #direct relationship #ad blocking #jason kint #benefit publishers


Facebook’s now the leader in the fight against ad blocking

Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at 'Digiday'

[ Digiday | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech companies #arms race #rallying cry #ad blockers #ad blocking #post facebook


How The Atlantic, Slate and others obsess about user experience

The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a... Continue reading at 'Digiday'

[ Digiday | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crowded market #ad blocking #screen sizes #multiple platforms #user experience


Media Websites Battle Faltering Ad Revenue and Traffic

Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at 'The New York Times'

[ The New York Times | 2016-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #ad blocking


The New York Times, Washington Post, Time Inc and others begin testing micropayments

The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at 'Digiday'

[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #ad blocking #ad revenue #publishers face


French publishers fight back en masse against the ad blockers

A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at 'Digiday'

[ Digiday | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #le monde #ad blocking #ad blockers #french publishers


Europe’s top publishers on what they’re doing about ad blocking

Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at 'Digiday'

[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news uk #publishing summit #hard line #axel springer #ad blocking #top publishers #post europe


Nickel and dimed: Micropayments won’t solve ad blocking

The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to... Continue reading at 'Digiday'

[ Digiday | 2016-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publisher #ad-free content #bottom line #real difference #forced publishers #ad blocking


Want to Block Ads? Wired Will Start Charging You for It

Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will... Continue reading at 'AdWeek'

[ AdWeek | 2016-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cond nast #online publishers #major source #ad blocking


Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at 'AdWeek'

[ AdWeek | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #carlos monteiro #lies ahead #ben barokas #working hard #ad blocking #recently released #ad blockers


Incisive Media becomes second UK publisher to ban ad blocker users

Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at 'Digiday'

[ Digiday | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time publishers #john barnes #user experience #ad blocking


Trinity Mirror CRO James Wildman on Ad Blocking: 'The Sky Hasn't Fallen'

Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publisher #trinity mirror #ad blocking


AdBlock Plus accuses Axel Springer of censorship after ad-block move

German publisher Axel Springer and Adblock Plus have entered a new round in their fight over ad blocking. Adblock Plus accused the publisher of quashing discussion about how to get around Axel Springer's newly erected wall that keeps ad-block users from accessing the site of its tabloid,... Continue reading at 'Digiday'

[ Digiday | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #axel springer #ad blocking


Playing Hot Potatoes With Ad Blocking

Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #ad blocking


Behind closed doors at DPSE: Publishers’ 5 biggest headaches

At this month’s Digiday Publishing Summit in Barcelona, Digiday and ConvertMedia gathered some of the brightest minds in publishing, put them behind closed doors, and let them have an honest and open conversation about what they’re dealing with these days. Spoiler alert: mobile, ad blocking, and... Continue reading at 'Digiday'

[ Digiday | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #spoiler alert #open conversation #brightest minds #closed doors