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Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at 'AdWeek'
[ AdWeek | 2016-01-19 00:00:00 UTC ]
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#ad blockers
#recently released
#ad blocking
#working hard
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#lies ahead
#carlos monteiro
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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#santa monica
#raised $2
#growing segment
#digital advertising
#michael lazerow
#ben barokas