Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads

Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
News tagged with: #native advertising #skill set #digital age

Other Publishing stories related to: 'Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads'

Mashable Shop Is a Native Ad That's Also an Online Store

Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age

[ Advertising Age | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online store #digital publishers #branded videos #making money

Facebook Mulls Ad Changes for Instant Articles After Publisher Pushback

Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
More news stories like this |

Editorial staff quit Elsevier journal en masse

All six editors and all 31 editorial board members of research journal Lingua have resigned last week in protest over publisher Elsevier's high subscription rates and failure to embrace open access. Continue reading at The Bookseller

[ The Bookseller | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher elsevier

We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been... Continue reading at AdWeek

[ AdWeek | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge concern

How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-blocking software #smaller publishers #small publishers

Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher

‘We must go back to our roots:’ UK publishers take a stand on ad blocking

Alarmed by the rise of ad blocking software use, publishers are starting to recognize their contribution to the problem. At Digiday's Europe Publishing Summit in Barcelona this week, leading European publishers talked about the need to restore the reader experience. As News U.K.'s Alessandro de... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #ad blocking #reader experience

Micropayments Gain Momentum With Major News Publishers in Europe

The New York Times, The Wall Street Journal and The Washington Post are among the publications putting their weight behind Blendle, a Dutch platform that offers individual articles in exchange for micropayments.   All three media brands hav ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
More news stories like this |

Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #daily mail #conde nast #huffington post #vox media

To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers step #traditional publishers #taking steps #media companies #ad targeting

UK publishers mixed on how to combat ad blocking

New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry standards #display advertising

publishers stop the ad blocking wave?

Apple’s new iPhone tweak empowers users and marks an advertising watershedLast Wednesday Apple rolled out the latest version of its iOS operating system, and it came with a very nasty sting in the tail for newspapers, magazines and online publishers everywhere. A relatively small tweak means... Continue reading at The Guardian

[ The Guardian | 2015-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #ipad owners #block ads #ad-free experience #mobile adblocking

Is Native Advertising About to Go the Way of Pop-Up Ads?

When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #reach $8

The Rabbit Who Wants to Fall Asleep sells to major publisher

Carl-Johan Forssén Ehrlin’s self-published bestseller to get traditional edition with Penguin Random HouseThe Swedish author of this summer’s surprise self-published hit, a bedtime story that promises to “make anyone fall asleep” using positive reinforcement techniques and plenty of yawns, has... Continue reading at The Guardian

[ The Guardian | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book charts #major publisher #self-published bestseller #bedtime story #fall asleep #book deal

New Breed of Digital Publishers Just Say No to Ad Tech

Today’s new breed of digital publishers is just not that into ad tech.     Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #ad tech #vox media

Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends

Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek

[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web pages #consumer engagement #brands aren

How 6 big publishers think about their technology staffs

Today, being a media company takes tech chops. Along with creating home-grown CMS, publishers often boast about their engineering prowess. From Time Inc., with 1,000 technologists, to The Huffington Post with 100, there is a wide range of how many technology employees publishers have on staff --... Continue reading at Digiday

[ Digiday | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #wide range

Global Publishing Leaders 2015: Gruppo editorial Mauri Spagnol

Gruppo editoriale Mauri Spagnol (GeMS) is a privately held publishing group and the third largest publisher in Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publisher

Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion