#inventory programmatically

Publishing news tagged with #inventory programmatically


Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions

Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #ad inventory #core business #inventory programmatically


Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at 'AdWeek'

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion