#branded videos

Publishing news tagged with #branded videos


Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine #branded videos


Mashable Shop Is a Native Ad That's Also an Online Store

Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online store #digital publishers #branded videos #making money


Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be'

It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very hard to break up with print," he said. "But to hold onto print and to have an even kind of romantic relationship with it probably... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andy greenwald #elizabeth gilbert #entertainment weekly #branded videos