If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how those same ads stack up on smartphones and tablets. Undertone partnered with four brand-agency teams to test the differences between mobile and desktop ads: Dish (Havas Media), Ford (Team Detroit), Maybelline (DigitasLBi) and Philadelphia Cream Cheese (Starcom). Each team ran one campaign across smartphones, tablets and desktops, using three of Undertone's ad formats. An online panel of 3,600 U.S. adults ages 18 to 64 were then asked about the ads they saw. The first format was a standard display ad, which includes mobile banners and the rectangular promos that typically run on the side of publishers' sites. The second type was the Interactive Advertising Bureau's Rising Stars format—like a slideshow ad people can click on or a YouTube masthead placement. The third type of ad was the full-page takeover that pops up when users refresh or load new Web pages. Of course, those big takeover ads are going to cost marketers more, and they work best when combined with premium desktop ads that are also more expensive than basic banner ads. Undertone didn't disclose exact pricing for any of its ads. When people were asked if they remembered seeing full-page ads, 38 percent recalled seeing... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-16 00:00:00 UTC ]
Erika Seyfried, v-p and director of digital strategy and consumer engagement at Penguin Random House, died after going missing while vacationing in Vermont on August 29. She was 36. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-31 00:00:00 UTC ]
More news stories like this
[caption id="attachment_176661" align="alignright" width="150"] Janet King[/caption] Last week, SourceMedia relaunched as Arizent, revealing what it says is a new, mission-driven organization and strategy. Amid the relaunch are multiple leadership appointments. Janet King joins the company as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-30 20:12:20 UTC ]
More news stories like this
Artificial intelligence can now write fiction and journalism. But does it measure up to George Orwell – and can it report on Brexit?Will androids write novels about electric sheep? The dream, or nightmare, of totally machine-generated prose seemed to have come one step closer with the recent... Continue reading at The Guardian
[ The Guardian | 2019-03-25 00:00:00 UTC ]
More news stories like this
Without machine learning, fraud detection, web search results, real-time ads on web pages, credit scoring, automation, and email spam filtering wouldn't be possible. Covering the entry-level topics needed to get you familiar with the basic concepts of machine learning, Machine Learning For... Continue reading at Betanews
[ Betanews | 2018-02-07 00:00:00 UTC ]
More news stories like this
Publishers looking to make their content more visible on Web pages can try following a number of best practices that have risen up in recent years. These practices include the following: Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this
Websites are freaking out over billions in lost revenue and starting to fight back, but there are still legit reasons to block ads.This January marked the 10th anniversary of AdBlock Plus, a browser plug-in that banishes ads from web pages. It isn't the only ad blocker; but AdBlock Plus... Continue reading at Fast Company
[ Fast Company | 2016-01-27 00:00:00 UTC ]
More news stories like this
Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian
[ The Guardian | 2015-10-07 00:00:00 UTC ]
More news stories like this
COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
More news stories like this
If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this
GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
More news stories like this
Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at AdWeek
[ AdWeek | 2014-08-19 00:00:00 UTC ]
More news stories like this