Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at AdWeek
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-03 04:01:29 UTC ]
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Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
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Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
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It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading at AdWeek
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
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Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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Journalist Maria Ressa named Mark Zuckerberg and Elon Musk in speech at Hay literary festival in Powys“Tech bros” such as Mark Zuckerberg and Elon Musk are “the largest dictators”, Maria Ressa, who won the Nobel peace prize in 2021 for her defence of media freedom, has said.The American-Filipina... Continue reading at The Guardian
[ The Guardian | 2024-05-27 15:11:47 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Ahead of the publication of his raw account of the Russian invasion, the reporter talks about capturing the conflict in real time – and when the war will come to an endIllia Ponomarenko was mulling over the idea of writing a book about the war in his home country, Ukraine. He decided to ask his... Continue reading at The Guardian
[ The Guardian | 2024-05-11 10:00:23 UTC ]
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Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian
[ The Guardian | 2024-05-07 15:28:43 UTC ]
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Libraries in B.C. have been targeted by a hacker who threatened to release user data if a ransom was not paid. The B.C. Libraries Co-operative said it was contacted by a hacker "attempting to extort payment" using private information taken from its servers. Continue reading at CBC
[ CBC | 2024-05-03 18:55:02 UTC ]
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