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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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#industry standards
New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at 'Digiday'
[ Digiday | 2015-10-02 00:00:00 UTC ]
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#industry standards
#display advertising