#industry standards

Publishing news tagged with #industry standards

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Premium Publishers Tell P&G's Pritchard They Can Solve His Digital Ad Problems

An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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UK publishers mixed on how to combat ad blocking

New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at 'Digiday'

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry standards #display advertising