Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading >> [ Source: Editor & Publisher | 2019-12-20 16:09:39 UTC ]
Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading >> [ Source: Digiday | 2016-11-28 00:00:00 UTC ]
New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading >> [ Source: Digiday | 2015-10-02 00:00:00 UTC ]
Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales will take a buyout, per a source close to the situation, from parent Hearst Magazines,... Continue reading >> [ Source: AdWeek | 2013-06-19 00:00:00 UTC ]
Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed,... Continue reading >> [ Source: AdWeek | 2011-06-14 00:00:00 UTC ]
Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadnt been finalized and that negotiations could still fall apart. An acquisition of... Continue reading >> [ Source: AdWeek | 2011-06-11 00:00:00 UTC ]