First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly accepted notion that content on the Internet doesn't stand much chance of being widely shared if there are no accompanying visuals like video, image scrolls or slideshows. But it turns out that many people still like good, old-fashioned storytelling. So could the next big thing be reading—you know, with thousands of words strung together—even in this tl;dr era? Wattpad, a publishing platform for long-form fiction and nonfiction, suggests it's possible, attracting 40 million unique visitors a month. And, it's lining up sponsors for the stories, including Chipotle Mexican Grill, Sony Pictures, Comedy Central, Mondelez (Sour Patch Kids) and Kraft, which is currently running ads on the platform for Athenos Feta Cheese. "In Q1 of this year, we closed more native ad business than all of last year, and Q2 has been a really strong quarter with new brands like Kraft and Comedy Central joining the platform," said Candice Faktor, Wattpad's head of business. Jon Levy, brand manager for Athenos, said Wattpad lets marketers effectively reach millennials as well as other demos. "It's also an opportunity to leverage storytelling to share recipe ideas that will inspire readers to choose [the feta... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-22 00:00:00 UTC ]
When I started to write about motherhood a decade ago, the topic still carried a tinge of shame. Writers tended to fear motherhood would push them into some unsightly box, as if they’d succumbed to something less serious than the laudable material of their (non-mothering) peers. In the Los... Continue reading at Electric Literature
[ Electric Literature | 2024-09-18 11:05:00 UTC ]
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The much-acclaimed Irish author of Small Things Like These on her quietly devastating new story and why George Saunders wouldn’t read it aloud for a podcastClaire Keegan’s five books to date run to just 700 pages and some 140,000 words. “I love to see prose being written economically,” she tells... Continue reading at The Guardian
[ The Guardian | 2023-09-02 17:00:10 UTC ]
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“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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As an aspiring writer I loved many exiled authors, from Márquez to Kundera, but with Rushdie the stakes were raisedIt was more than a decade ago when I was introduced to the work of Salman Rushdie, thanks to the recommendation of a writer in my homeland of Pakistan. As an aspiring writer myself,... Continue reading at The Guardian
[ The Guardian | 2022-08-14 14:47:31 UTC ]
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A decade ago, health, wellness, and lifestyle publishing veterans Karen Rinaldi and Julie Will set out to disrupt “the old paradigm of diet-and-workout books”—and offered HarperCollins something it was missing in the process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
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Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget
[ Engadget | 2021-10-12 17:16:51 UTC ]
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A lot has changed since 2011! From book club picks to political memoirs, here were the NYT bestsellers from a decade ago. Continue reading at Book Riot
[ Book Riot | 2021-03-12 11:32:00 UTC ]
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The latest TikTok trend is surprisingly old-school: it’s a book. Last week, Sherry Argov’s 2002 relationship guide Why Men Love Bitches: From Doormat to Dreamgirl—A Woman’s Guide to Holding Her Own in a Relationship made the Sunday Times bestseller list for the first time since its release... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-08 17:27:52 UTC ]
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Written in 2004 and auctioned for charity, Serpentine sees an adult Lyra and her daemon Pantalaimon revisit Trollesund in search of secretsA previously unseen His Dark Materials story about a teenage Lyra, written by Philip Pullman over a decade ago and that he never intended to publish, will be... Continue reading at The Guardian
[ The Guardian | 2020-07-08 23:01:46 UTC ]
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As Black Lives Matter protests take place across the world, the publishing world is rushing to support those ‘ignored by the mainstream’. Who is the mainstream, then?The publishing industry is stilted and archaic. I worked in it for seven years, and left due to reasons I can’t legally talk... Continue reading at The Guardian
[ The Guardian | 2020-06-11 09:44:22 UTC ]
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A decade ago, if you had picked up our first issue of the year, you’d have been greeted with the headline, “‘Things can only get better,’ says trade”. This week’s New Year’s predictions from our leaders and do-ers (see pp14–16) might have produced something slightly less pollyannaish—“Things... Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 03:09:01 UTC ]
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Get your science fiction and fantasy fix in short form with these excellent novellas -- perfect for the 2020 Read Harder challenge. Continue reading at Book Riot
[ Book Riot | 2020-01-03 11:32:42 UTC ]
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Since its launch a decade ago, the submission management platform has spread its wings. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-23 04:00:00 UTC ]
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Nearly a decade ago, Lisa Taddeo signed a book deal with Simon & Schuster to write about desire in America. Taddeo was on a hot streak: She was writing regularly for Esquire, New York, and other publications, including a reported fictional first-person piece told from the point of view of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-09 15:59:45 UTC ]
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The Los Angeles-based talent agency APA said Thursday it was investigating an allegation that one of its agents sexually assaulted a young actor a decade ago. Blaise Godbe Lipman, now a filmmaker, made the allegations in a Facebook post Monday. In the post and in a later interview with The Times,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-20 00:00:00 UTC ]
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Facebook COO Sheryl Sandberg’s world came to a sudden halt when her husband, Dave Goldberg, died suddenly, at age 47, during a spring 2015 trip to Mexico. In the months that followed, the self-assured author of Lean In found herself lost in grief, adrift from the life she and Goldberg had... Continue reading at Fast Company
[ Fast Company | 2017-04-24 00:00:00 UTC ]
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As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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NBC Universal is nearing a deal to make a second $200 million investment in BuzzFeed, doubling its bet on the fast-growing digital publisher as the TV giant tries to reach younger audiences online, according to a person familiar with the matter.NBC's latest investment would value BuzzFeed at... Continue reading at Advertising Age
[ Advertising Age | 2016-10-22 00:00:00 UTC ]
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