First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly accepted notion that content on the Internet doesn't stand much chance of being widely shared if there are no accompanying visuals like video, image scrolls or slideshows. But it turns out that many people still like good, old-fashioned storytelling. So could the next big thing be reading—you know, with thousands of words strung together—even in this tl;dr era? Wattpad, a publishing platform for long-form fiction and nonfiction, suggests it's possible, attracting 40 million unique visitors a month. And, it's lining up sponsors for the stories, including Chipotle Mexican Grill, Sony Pictures, Comedy Central, Mondelez (Sour Patch Kids) and Kraft, which is currently running ads on the platform for Athenos Feta Cheese. "In Q1 of this year, we closed more native ad business than all of last year, and Q2 has been a really strong quarter with new brands like Kraft and Comedy Central joining the platform," said Candice Faktor, Wattpad's head of business. Jon Levy, brand manager for Athenos, said Wattpad lets marketers effectively reach millennials as well as other demos. "It's also an opportunity to leverage storytelling to share recipe ideas that will inspire readers to choose [the feta... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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To celebrate the launch of the new Guardian Long Read magazine this week, join the Long Read editor David Wolf in discussion with regular contributors Sophie Elmhirst and Samanth Subramanian• The Guardian Long Read magazine is available to order now• The best stories take time. The Guardian Long... Continue reading at The Guardian
[ The Guardian | 2023-11-15 05:00:09 UTC ]
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Almost eight decades after the end of World War II, that conflict continues to define political discourse throughout the Western world. Still, for American, British, French, and Canadian readers, the war overwhelmingly means the European theater, with the Asia-Pacific campaigns against Imperial... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-02 08:40:02 UTC ]
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Apocalypse brings to mind cataclysmic events, often involving Mad Max-esq fighting, cannibalism, and what horrors one must endure, or commit, to survive. I love such stories. I like to imagine that I would survive, thrive even, conveniently forgetting that my life of indoor pursuits, reading,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-25 12:26:54 UTC ]
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Your eyes, back, and neck will thank you. In the ninth circle of hell, there’s a laptop, a rickety desk, a squeaky chair with abysmal lumbar support, and a 39-page white paper to be read.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-04-29 03:05:00 UTC ]
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Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Quantum Mechanics is the science behind nuclear energy, smart phones, and particle collisions. Yet, almost a century after its discovery, there is still controversy over what the theory actually means. The problem is that its key element, the quantum-mechanical wave function describing atoms and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-10 09:52:54 UTC ]
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As the shift to a younger readership is examined in Italy, Scholastic and LitWorld roll out a new format for World Read Aloud Day. The post Scholastic and LitWorld: A 24-Hour ‘World Read Aloud Day’ Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-26 08:47:42 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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The author’s latest, Chapter by Chapter: The Voice of God Study Bible, provides an intimate approach to understanding the word of God. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Grief is one of those experiences that seems like a black-out to me. To comprehend the magnitude of what death really means—that concept of forever—is so challenging on an intellectual level that part of us shuts down in response so we can attend to the thought. Or use all our energy to escape... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-30 08:51:08 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Now that you've read "Klara and the Sun" and "One Last Stop," it's time to look ahead. Continue reading at The Washington Post
[ The Washington Post | 2021-12-30 11:00:43 UTC ]
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Frank Herbert’s magnum opus: masterful or clumsy? Denis Villeneuve’s movie continues the debate. Continue reading at The Washington Post
[ The Washington Post | 2021-10-21 13:13:42 UTC ]
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Williams’s urgent novel takes place on the shore of a rotting lake, where a group of eco-warriors has gathered. Continue reading at The Washington Post
[ The Washington Post | 2021-09-23 13:46:54 UTC ]
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His volume “Same-Sex Love in India” was regarded as a foundational text for queer studies in India and in recent years was cited in petitions to the country’s supreme court to end the criminalization of homosexuality. Continue reading at The Washington Post
[ The Washington Post | 2021-09-02 05:09:05 UTC ]
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A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2021-08-25 15:26:08 UTC ]
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Blume’s novels educated — and entertained — generations of readers. In today’s culture, it’s more complicated. Continue reading at The Washington Post
[ The Washington Post | 2021-04-19 12:00:00 UTC ]
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"I have spent decades working with people who have caused horror and grief to others. I will tell horror stories in this book but I will also tell stories of change and recovery. It may surprise the reader that this is possible.” So writes forensic psychiatrist and psychotherapist Dr Gwen... Continue reading at The Bookseller
[ The Bookseller | 2021-03-19 19:46:17 UTC ]
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While Nielsen says reading declined 'slightly' in the pandemic year, the UK's World Book Day emphasis is on family reading with youngsters. The post The UK/Ireland World Book Day Emphasizes Family Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-04 13:37:38 UTC ]
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