First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly accepted notion that content on the Internet doesn't stand much chance of being widely shared if there are no accompanying visuals like video, image scrolls or slideshows. But it turns out that many people still like good, old-fashioned storytelling. So could the next big thing be reading—you know, with thousands of words strung together—even in this tl;dr era? Wattpad, a publishing platform for long-form fiction and nonfiction, suggests it's possible, attracting 40 million unique visitors a month. And, it's lining up sponsors for the stories, including Chipotle Mexican Grill, Sony Pictures, Comedy Central, Mondelez (Sour Patch Kids) and Kraft, which is currently running ads on the platform for Athenos Feta Cheese. "In Q1 of this year, we closed more native ad business than all of last year, and Q2 has been a really strong quarter with new brands like Kraft and Comedy Central joining the platform," said Candice Faktor, Wattpad's head of business. Jon Levy, brand manager for Athenos, said Wattpad lets marketers effectively reach millennials as well as other demos. "It's also an opportunity to leverage storytelling to share recipe ideas that will inspire readers to choose [the feta... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-22 00:00:00 UTC ]
Creative duo CO.LAB have joined Arts & Sciences. Justin Tyler Close comes from a background of art photography. Jeremy Power Regimbal has experience in post-production and cinematography. The Canadian pair formed CO.LAB over a year ago, after their first initial meeting a decade ago. They... Continue reading at Advertising Age
[ Advertising Age | 2016-06-16 00:00:00 UTC ]
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Is It Evil Not to Be Sure? is a collection of her journal entries from a decade ago, and will raise money for the nonprofit group Girls Write NowA surprise new book by Lena Dunham, collecting her journals from a decade ago, has sold out less than 24 hours after the writer announced its... Continue reading at The Guardian
[ The Guardian | 2016-05-18 00:00:00 UTC ]
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Since her Blue Bloods series with Disney-Hyperion debuted a decade ago, Melissa de la Cruz has published a steady stream of bestselling novels and become a luminary in the YA universe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Book fairs are an increasingly interesting phenomenon: a decade ago they looked to be out of fashion and out of time. What price a physical table or stand in a far-flung hall, when so much business could be done cheaply and more efficiently by telephone, Skype or email? Yet over the weekend much... Continue reading at The Bookseller
[ The Bookseller | 2016-04-02 00:00:00 UTC ]
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During the busy years of building careers, setting aside time for friends can feel self-indulgent.Get Elisabeth McKetta and Cathy Doggett on the phone together and they can't stop laughing. Soon they are finishing each others' sentences about events that happened a decade ago. They met as young... Continue reading at Fast Company
[ Fast Company | 2016-03-17 00:00:00 UTC ]
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A decade ago, the received wisdom was that digital technologies would transform how children read; how has that borne out? Continue reading at The Bookseller
[ The Bookseller | 2016-02-27 00:00:00 UTC ]
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First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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Media executives said it's not unusual to book a dozen or so meetings during the day and then hit five or six parties at night. As for sleep? You can do that when you get stateside."It's a beautiful place, but it's no vacation," said Jon Steinberg, North American CEO of The Daily Mail. "It's... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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When the American Booksellers Association first tested the concept of a post-holiday educational conference a decade ago, it wasn’t necessarily a sure thing that booksellers would come. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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In June, David Carey will mark his fifth anniversary as Hearst Magazines president, and a New Year's Day tradition of his (begun over a decade ago when publisher of The New Yorker) is to look back and look ahead in a letter to colleagues. In his 2015 message, Carey acknowledged that Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-06 00:00:00 UTC ]
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We last heard from Elizabeth Spencer more than a decade ago. In 1998 she published a memoir, Landscapes of the Heart, followed in 2001 by a “greatest hits” roundup of her novellas and short stories, The Southern Woman, which was followed by a quiet 12 years. One could be forgiven the thought... Continue reading at Slate
[ Slate | 2014-02-03 00:00:00 UTC ]
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Kate DiCamillo wins Newbery: The awards, the most prestigious in children's publishing, were announced Monday by the American Library Association. DiCamillo, a popular and acclaimed author, won the Newbery a decade ago for 'The Tales of Despereaux.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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The chaos brimming at the heart of Robert Stone's finest works surfaces in his latest book set on a New England campus.Robert Stone has long been a big-picture novelist. "Dog Soldiers," which won a 1975 National Book Award, involves a "journalist of sorts" who tries to smuggle three kilos of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-16 00:00:00 UTC ]
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The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her experiences in "My Story," a memoir published this week by St. Martin's.The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-07 00:00:00 UTC ]
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"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company
[ Fast Company | 2013-09-12 00:00:00 UTC ]
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Nobody partners, or negotiates deals, like Microsoft. That's evident from today's stunning agreement with Barnes & Noble, which is sure to turn the ebook market on its head. The two will jointly invest in Newco, temporary name for ebook venture that incorporates B&N's digital and College... Continue reading at Betanews
[ Betanews | 2012-04-30 00:00:00 UTC ]
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Written By: Neill Denny Publication Date: Thu, 21/07/2011 - 08:45 John Blake has signed a book by a journalist-turned-lawyer on the Rupert Murdoch story, for publication next February. Called The Rise and Fall of the Murdoch Empire the book will be written by John Lisners, who worked for... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 19/05/2011 - 09:58 Fewer French booksellers think publishers are "serious and reliable" than they did 10 years ago, a survey has revealed. Among 430 representative outlets surveyed in a poll taken for French trade weekly Livres Hebdo between... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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