Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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Bookstore Pop-ups Keep On Popping Up

To avoid the high costs of real estate, booksellers are increasingly turning to pop-up shops to test the bookselling waters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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HQ scoops Erskine's 'inspirational' sustainable food cookbook

HQ has scooped an “inspirational” sustainable food cookbook from TV chef and writer Gizzi Erskine. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 06:22:27 UTC ]
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Food and Cookbook Literary Agents Open to Submissions

Literary agents are gatekeepers of the publishing industry. Find food and cookbook literary agents open to submissions in this post. List will be updated regularly. The post Food and Cookbook Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-08-31 13:00:08 UTC ]
More news stories like this | News stories tagged with: #cookbook #literary agents #updated regularly #publishing industry


Rosetta chef Elena Reygadas expands the idea of Mexican food in her cookbook

Chef Elena Reygadas is making dessert: a salad of fresh herbs and ice cream, one of the signature dishes at her Mexico City restaurant Rosetta. The plate — essentially a pile of greens — bears little resemblance to the gut-bombs of butter and chocolate that often finish out meals at fine dining... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fine dining #signature dishes #ice cream #mexican food


To Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon in a Donald Duck Comic Book

While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek

[ AdWeek | 2018-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book #augmented reality


Hot Topic: Unicorn Food Cookbooks

Unicorn food—glittery, multicolored dishes—has taken over social media recently. It's now made its way into cookbooks, too. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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‘Grand Central Market Cookbook’ Lifts Veil on L.A. Food Scene

'The Grand Central Market Cookbook' takes readers into the iconic Los Angeles market for food that, as one of the book's authors put it, offers "a peephole" into the city's culinary scene at large. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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Long-Lost Soul Food Cookbook Finds New Life

'Princess Pamela's Soul Food Cookbook,' Pamela Strobel's collection of soul food recipes, is coming back after being out of print for 40 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age

[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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HC cookbook winner Ariyo named 'rising star of food'

HarperCollins will release Lopè Ariyo's debut cookbook after the chef won two accolades. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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BBC Bitesize promotion will 'kill start-ups and destroy jobs'

Educational publishers have raised concerns over the BBC’s revision platform Bitesize, after the organisation launched a free app with cross-promotion on BBC TV and Radio. Continue reading at The Bookseller

[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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Food Bloggers Pick Their Most Anticipated New Cookbooks

We asked popular food bloggers what cookbooks they were most looking forward to. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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IBM Watson, Cookbooks, And Food's Big Data Future

IBM and Bon Appetit Magazine have entered into a cookbook and big data partnership. Here's why cooking and food are so important for big data. This article contains interviews with Steve Abrams, IBM Watson Group Director and Stacey Rivera, Bon Appetit Digital Director.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-07-03 00:00:00 UTC ]
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A History of America, Through Food and Cookbooks

What can cookbooks tell us about politics, economics, and daily life throughout American history? A new series from Michigan State University Press explores just that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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My 6 Favorite Cookbook Authors and Their One Must-Have Cookbook

Check out tried-and-true recipes crafted by these skilled chefs, and keep these must-have cookbooks at the ready in your kitchen library. Continue reading at Book Riot

[ Book Riot | 2020-05-21 10:38:04 UTC ]
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Now we’re really cooking: New standout cookbooks include 'America: The Cookbook' and 'Milk Street'

Now we’re really cooking: New standout cookbooks include 'America: The Cookbook' and 'Milk Street' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2017-12-02 00:00:00 UTC ]
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Facebook food publisher Twisted is getting into food delivery

“[Twisted London] is to make us a serious brand in the food space by delivering real-life experiences to people.” The post Facebook food publisher Twisted is getting into food delivery appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-06 00:00:00 UTC ]
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How Condé Nast's Food Innovation Group Plans to Take Over the 'Food Internet'

Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app), The Farm (the branded content division), and the FIG Influencers Network (the blog... Continue reading at AdWeek

[ AdWeek | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll continue #brand partners #moving forward #younger generation #drucker mann


The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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