Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

Other news stories related to: "Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups"

Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook authors #follow trends #american cities

Bookstore Pop-ups Keep On Popping Up

To avoid the high costs of real estate, booksellers are increasingly turning to pop-up shops to test the bookselling waters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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James Beard awards: two Australian cookbook authors win prizes in ‘the Oscars of food’

Restaurateur Josh Niland and recipe developer Hetty Lui McKinnon scoop prizes in food publishing awards, which also honoured aid worker Zomi FrankcomGet our weekend culture and lifestyle emailTwo Australian cookbook authors have won prizes in this year’s James Beard Foundation awards, dubbed the... Continue reading at The Guardian

[ The Guardian | 2024-06-11 07:21:43 UTC ]
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A Dive into Pop Culture Cookbooks

These days, there's a cookbook for practically every franchise. We talk to two writers behind cookbooks for Tolkien and H.P. Lovecraft. Continue reading at Book Riot

[ Book Riot | 2023-11-24 11:35:00 UTC ]
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Diana Kennedy, cookbook author who promoted Mexican cuisine, dies at 99

In defense of authenticity, she influenced generations of chefs and deplored Americans’ fast-food experience of wan tacos and overseasoned enchiladas. Continue reading at The Washington Post

[ The Washington Post | 2022-07-24 17:44:03 UTC ]
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Chef and Cookbook Author Bryant Terry Looks to Preserve Black Food Stories

The chef and cookbook author is heading up a new imprint to give chefs of color a leg up in the historically insular publishing industry. Continue reading at The New York Times

[ The New York Times | 2021-10-04 18:09:38 UTC ]
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HQ scoops Erskine's 'inspirational' sustainable food cookbook

HQ has scooped an “inspirational” sustainable food cookbook from TV chef and writer Gizzi Erskine. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 06:22:27 UTC ]
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Food and Cookbook Literary Agents Open to Submissions

Literary agents are gatekeepers of the publishing industry. Find food and cookbook literary agents open to submissions in this post. List will be updated regularly. The post Food and Cookbook Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-08-31 13:00:08 UTC ]
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Rosetta chef Elena Reygadas expands the idea of Mexican food in her cookbook

Chef Elena Reygadas is making dessert: a salad of fresh herbs and ice cream, one of the signature dishes at her Mexico City restaurant Rosetta. The plate — essentially a pile of greens — bears little resemblance to the gut-bombs of butter and chocolate that often finish out meals at fine dining... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-11 00:00:00 UTC ]
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To Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon in a Donald Duck Comic Book

While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek

[ AdWeek | 2018-09-21 00:00:00 UTC ]
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Hot Topic: Unicorn Food Cookbooks

Unicorn food—glittery, multicolored dishes—has taken over social media recently. It's now made its way into cookbooks, too. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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‘Grand Central Market Cookbook’ Lifts Veil on L.A. Food Scene

'The Grand Central Market Cookbook' takes readers into the iconic Los Angeles market for food that, as one of the book's authors put it, offers "a peephole" into the city's culinary scene at large. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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Long-Lost Soul Food Cookbook Finds New Life

'Princess Pamela's Soul Food Cookbook,' Pamela Strobel's collection of soul food recipes, is coming back after being out of print for 40 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age

[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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HC cookbook winner Ariyo named 'rising star of food'

HarperCollins will release Lopè Ariyo's debut cookbook after the chef won two accolades. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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BBC Bitesize promotion will 'kill start-ups and destroy jobs'

Educational publishers have raised concerns over the BBC’s revision platform Bitesize, after the organisation launched a free app with cross-promotion on BBC TV and Radio. Continue reading at The Bookseller

[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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Food Bloggers Pick Their Most Anticipated New Cookbooks

We asked popular food bloggers what cookbooks they were most looking forward to. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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IBM Watson, Cookbooks, And Food's Big Data Future

IBM and Bon Appetit Magazine have entered into a cookbook and big data partnership. Here's why cooking and food are so important for big data. This article contains interviews with Steve Abrams, IBM Watson Group Director and Stacey Rivera, Bon Appetit Digital Director.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-07-03 00:00:00 UTC ]
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A History of America, Through Food and Cookbooks

What can cookbooks tell us about politics, economics, and daily life throughout American history? A new series from Michigan State University Press explores just that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Jake Skeets on Diné Food Traditions and the Relationship Between Food and Community

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-05 08:53:57 UTC ]
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