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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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#ae networks
#hearst television
#intended audience
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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#digital properties
#automated system
#inventory programmatically
#automated fashion
America's leading news agency, the Associated Press, has announced that most of its stories about the quarterly results for US companies will be produced in future through the use of automation technology.Calling the move "a leap forward," AP's managing director, Lou Ferrara, explains: "For many... Continue reading at 'The Guardian'
[ The Guardian | 2014-07-02 00:00:00 UTC ]
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#automated system
#quarterly results
#lou ferrara
Penguin Random House's Crown Publishing Group has launched an automated system to make its ARCs directly available to bloggers. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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#automated system