#consumer engagement

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Obituary: Erika Seyfried, 36

Erika Seyfried, v-p and director of digital strategy and consumer engagement at Penguin Random House, died after going missing while vacationing in Vermont on August 29. She was 36. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #consumer engagement

Newly Renamed Arizent Hires VP of Research | People on the Move

[caption id="attachment_176661" align="alignright" width="150"] Janet King[/caption] Last week, SourceMedia relaunched as Arizent, revealing what it says is a new, mission-driven organization and strategy. Amid the relaunch are multiple leadership appointments. Janet King joins the company as... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-30 20:12:20 UTC ]
More news stories like this | News stories tagged with: #robb report #medium-sized businesses #senior roles #consumer engagement #online magazines #youngest son #associate publisher

Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at 'AdWeek'

[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web pages #consumer engagement #brands aren

Predictive Data Boosts Social Messaging by 91%

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at 'AdWeek'