Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to include pre-roll or mid-stream commercials—a YouTube mandate as well. Creators, in particular, will applaud the move since it allows them to use the platform more effectively for branded content, which is their businesses' lifeblood. Facebook is currently trying to lure video makers away from YouTube and, in some cases, Twitter and Snapchat. The development should also spark greater interest from publishers wanting to pitch brand advertisers with more reach. For instance, Playboy has been buying Facebook ads to extend campaigns for its clients into the social sphere. Theoretically speaking, the magazine may now pitch more organic reach to its clients in addition to reach via Facebook ads. Additionally, consumer brands can be more transparent about marketing efforts on the social site. It's Facebook's latest move to tighten up its video game, as it challenges YouTube, Twitter and Snapchat for a burgeoning marketplace. On Wednesday, Facebook CEO Mark Zuckerberg helped unveil a video hub that will pay publishers to exclusively livestream content on his social site, a move some people think will inspire brands to become digital broadcasters. And in March, the Menlo Park,... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-08 00:00:00 UTC ]
News tagged with:
#marketing efforts
#social site
#video game
#video hub
#pay publishers
#menlo park
Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong results
#driving sales
#stiff competition
To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile web
#mobile apps
#vox media
Alarmed by the rise of ad blocking software use, publishers are starting to recognize their contribution to the problem. At Digiday's Europe Publishing Summit in Barcelona this week, leading European publishers talked about the need to restore the reader experience. As News U.K.'s Alessandro de... Continue reading at Digiday
[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#ad blocking
#reader experience
On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading at Fast Company
[ Fast Company | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google announced
#prominent publishers
#largest source
#referral traffic
#online publishers
#fast-loading pages
#attractive option
Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
#daily mail
#conde nast
#huffington post
#vox media
Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prominent placement
#video capabilities
It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#work appeared
#soft-sell approach
#growing problem
#ad-supported publishers
#publishers including
[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand appeared
#sponsored content
#long time
#magazine publishers
It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#soft-sell approach
#growing problem
#ad-supported publishers
#publishers including
Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail week
#nursing times
#digital publishing
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taco bell
#jet blue
#platform level
#makes sense
#super bowl
New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry standards
#display advertising
Social network’s UK and Ireland managing director to assist publisher with digital expansionThe publisher of the Daily Mirror has appointed Facebook’s UK and Ireland chief as a non-executive director to boost its drive into digital publishing.Steve Hatch, Facebook’s first managing director for... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily mirror
#non-executive director
#digital publishing
#ireland operation
#trinity mirror
The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#ad industry
#cologne ruled
#market dominance
Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this |
Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core audience
#publishing giant
#senior director
#media world
The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#ad blockers
#small publishers
#scott cunningham
#senior vp
#general manager
#press conference
#advertising week
The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on... Continue reading at AdWeek
[ AdWeek | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad servers
#features include
One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age
[ Advertising Age | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook executive
#content directly
#shake things
Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent... Continue reading at Advertising Age
[ Advertising Age | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing giant
#hot seat
#popular science
#field stream